Designed by: PepsiCo Design & Innovation
Country: United States

Tony Ferguson

lovely-package-tony-ferguson-5

Designed by Maud | Country: Australia

“The chal­lenge was to repos­i­tion Tony Fer­guson as an edu­ca­tional life­style pro­gram that helps people re-engineer their approach to food and health – not just a quick-fix meal replace­ment diet. We needed to edu­cate con­sumers about health­ier liv­ing, encour­aging them to form a new rela­tion­ship with food and move from a weight-loss men­tal­ity to life­style change.

Our strategy was to empower people with the con­fid­ence and know­ledge to take con­trol of their rela­tion­ship with food.

We estab­lished a new brand iden­tity and a set of basic out­comes that the brand had to rep­res­ent.
– Mod­ern, yet able to with­stand the test of time.
– Phar­ma­ceut­ical whilst not feel­ing cold and imper­sonal.
– To sup­port the ‘life­style’ nature of the brand, the design had to feel like some­thing people would be proud to asso­ci­ate with.
– Re-establish Tony Fer­guson as an expert and trus­ted brand — a cham­pion of healthy eat­ing and education.

Launched in Janu­ary & Feb­ru­ary of this year, sales have already increased year on year and anec­dotal feed­back sug­gests that the new brand iden­tity is receiv­ing pos­it­ive acknow­ledge­ment across the board includ­ing the trade and other key stakeholders.”

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lovely-package-tony-ferguson-8

lovely-package-tony-ferguson-2

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Art Meets Craftsmanship in BrewBeak Beer Series Packaging Design

“BrewBeak Beer Series Packaging Design artfully fuses craftsmanship and art, reflecting the brand’s philosophy and the beauty of nature. Through minimalist design and bird-themed illustrations, each package uniquely represents different beer varieties, creating a memorable and sophisticated brand identity.”

Designed by: PepsiCo Design & Innovation
Country: United States

Tony Ferguson

lovely-package-tony-ferguson-5

lovely-package-tony-ferguson-5

Designed by Maud | Country: Australia

“The chal­lenge was to repos­i­tion Tony Fer­guson as an edu­ca­tional life­style pro­gram that helps people re-engineer their approach to food and health – not just a quick-fix meal replace­ment diet. We needed to edu­cate con­sumers about health­ier liv­ing, encour­aging them to form a new rela­tion­ship with food and move from a weight-loss men­tal­ity to life­style change.

Our strategy was to empower people with the con­fid­ence and know­ledge to take con­trol of their rela­tion­ship with food.

We estab­lished a new brand iden­tity and a set of basic out­comes that the brand had to rep­res­ent.
– Mod­ern, yet able to with­stand the test of time.
– Phar­ma­ceut­ical whilst not feel­ing cold and imper­sonal.
– To sup­port the ‘life­style’ nature of the brand, the design had to feel like some­thing people would be proud to asso­ci­ate with.
– Re-establish Tony Fer­guson as an expert and trus­ted brand — a cham­pion of healthy eat­ing and education.

Launched in Janu­ary & Feb­ru­ary of this year, sales have already increased year on year and anec­dotal feed­back sug­gests that the new brand iden­tity is receiv­ing pos­it­ive acknow­ledge­ment across the board includ­ing the trade and other key stakeholders.”

lovely-package-tony-ferguson-7

lovely-package-tony-ferguson-1

lovely-package-tony-ferguson-8

lovely-package-tony-ferguson-2

lovely-package-tony-ferguson-3

lovely-package-tony-ferguson-4

lovely-package-tony-ferguson-6

lovely-package-tony-ferguson-9

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