Designed by: PepsiCo Design & Innovation
Country: United States

Transformative Power of Wine: Introducing Crazy Grapes

11

Take wine seriously.


Wine possesses the transformative capability to elevate an ordinary meal into a gourmet feast, morph a casual date into a memorable experience, and transform a dull evening into a lively party. It is from this premise that Crazy Grapes was conceived – a wine brand with the power to morph even the most dastardly character into someone new and exciting.


Not only does wine have the power to alter situations, but it can also change states of mind. The Monatrell grapes in Crazy Grapes carry a special transformative power. The wine range depicts a collection of history’s most notorious villains, alluding to the transformative power of the wine. Think of it as a madhouse for all these characters after their transformation.


The bottle labeling showcases the dreamlike silhouette of an asylum, home to the Crazy Grapes, particularly evident on the label of the 6-month aged wine.




Transformative Power of Wine: Introducing Crazy Grapes
Transformative Power of Wine: Introducing Crazy Grapes
Transformative Power of Wine: Introducing Crazy Grapes
Transformative Power of Wine: Introducing Crazy Grapes
11

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Designed by: PepsiCo Design & Innovation
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Transformative Power of Wine: Introducing Crazy Grapes

11
Transformative Power of Wine: Introducing Crazy Grapes

Take wine seriously.


Wine possesses the transformative capability to elevate an ordinary meal into a gourmet feast, morph a casual date into a memorable experience, and transform a dull evening into a lively party. It is from this premise that Crazy Grapes was conceived – a wine brand with the power to morph even the most dastardly character into someone new and exciting.


Not only does wine have the power to alter situations, but it can also change states of mind. The Monatrell grapes in Crazy Grapes carry a special transformative power. The wine range depicts a collection of history’s most notorious villains, alluding to the transformative power of the wine. Think of it as a madhouse for all these characters after their transformation.


The bottle labeling showcases the dreamlike silhouette of an asylum, home to the Crazy Grapes, particularly evident on the label of the 6-month aged wine.




Transformative Power of Wine: Introducing Crazy Grapes
Transformative Power of Wine: Introducing Crazy Grapes
Transformative Power of Wine: Introducing Crazy Grapes
Transformative Power of Wine: Introducing Crazy Grapes
11
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