Designed by: PepsiCo Design & Innovation
Country: United States

Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution

1

CUDO faced a major challenge when transitioning from minimalist glass packaging, featuring only their geometric logo, to can designs. The new packaging form required a different approach, with the brand hoping to expand its target audience and increase exposure. To achieve this, BrandyDesign from Warsaw, Poland, looked inward, drawing inspiration from the organic nature of kombucha itself. The result was a design featuring organic abstraction, enhanced with silver to convey quality, and asymmetrical spots to add a lively character.

The aim of this project was to create an inspiring and contemporary brand design. The BrandyDesign team took inspiration from the characteristic texture of kombucha mushrooms and the simplicity of the drink’s composition, resulting in bright, minimalist labels.

The end result is a design that captures the essence of the CUDO Kombucha brand, attracting customers with its originality and modern aesthetics. This project represents a significant milestone in the brand’s development, paving the way for broader consumer interest and market presence.


Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution
Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution
Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution
Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution

1

Work Category: Published Work

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Designed by: PepsiCo Design & Innovation
Country: United States

Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution

1
Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A

CUDO faced a major challenge when transitioning from minimalist glass packaging, featuring only their geometric logo, to can designs. The new packaging form required a different approach, with the brand hoping to expand its target audience and increase exposure. To achieve this, BrandyDesign from Warsaw, Poland, looked inward, drawing inspiration from the organic nature of kombucha itself. The result was a design featuring organic abstraction, enhanced with silver to convey quality, and asymmetrical spots to add a lively character.

The aim of this project was to create an inspiring and contemporary brand design. The BrandyDesign team took inspiration from the characteristic texture of kombucha mushrooms and the simplicity of the drink’s composition, resulting in bright, minimalist labels.

The end result is a design that captures the essence of the CUDO Kombucha brand, attracting customers with its originality and modern aesthetics. This project represents a significant milestone in the brand’s development, paving the way for broader consumer interest and market presence.


Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution
Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution
Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution
Transitioning CUDO Kombucha Packaging Design from Glass to Cans: A Brand Evolution

1

Work Category: Published Work

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