Designed by: PepsiCo Design & Innovation
Country: United States

Treo

Updated on March 19th, 2009  |  
1 Minute Read

treo1

Designed by BVD | Country: Sweden | Fonts used: modified Stymie

Challenge: Treo is a Swedish classic of the 50s and 60s, and has a very well known design.  The packaging needed to become more explicit and modern without losing its iconic power.

Solution: small adjustments of typography and colour.  An image that gives the impression of a tablet quickly and easily dissolving in water.”

treo2

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Designed by: PepsiCo Design & Innovation
Country: United States

Treo

1 Minute Read
treo1

treo1

Designed by BVD | Country: Sweden | Fonts used: modified Stymie

Challenge: Treo is a Swedish classic of the 50s and 60s, and has a very well known design.  The packaging needed to become more explicit and modern without losing its iconic power.

Solution: small adjustments of typography and colour.  An image that gives the impression of a tablet quickly and easily dissolving in water.”

treo2

treo3

treo4

treo5

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