Designed by: Mid-Air Studio | Country: UK
Tenna Anette Schreiner, a pundit of “functional and integrative nutrition,” launched her brand of organic fermented cashews called Triveda. The cashew dips, according to the expert, “are made with intention, insight, and creativity.” Triveda products are beneficial for the body and mind because they contain adaptogenic ingredients.
“Bursting with live, nutrient-dense and adaptogenic ingredients to support body, mind and gut. The range takes inspiration from the ancient teachings of Ayurveda and blends this with dynamic modern flavors.”
The packaging
The packaging design for the brand was created by Mid-Air Studio, a London-based branding agency that focuses on creating authentic works of art. The inspiration behind the packaging was the three Doshas of Ayurveda. In addition to the triangle symbol representing the core principles of Indian Ayurveda Shastra, it is also the centerpiece of the packaging design.
“Creative concept – the triangle as a core symbol of balance between of the three Doshas of Ayurveda. This became the foundations of a vertical logotype composed of 2 triangles that in turn form the basis of each dip’s main visual iconography. Each is composed of 2 balancing elemental symbols that reflect the three Doshas of Ayurveda – Kapha [earth + water], Vata [air + ether], and Pitta [fire + water] .
This theme together with the choice of ingredients informed the color palette for each flavor.
The triangular form continues to inform a wider set of icons to support functional and emotional messaging.”
