Designed by: PepsiCo Design & Innovation
Country: United States

Tuaca

Updated on October 28th, 2010  |  
1 Minute Read

Tuaca

Designed by Cue | Country: United States

“Tuaca was often referred to as the “dustiest bottle on the shelf” until bartenders rediscovered it and began recommending it to their patrons. Often misunderstood, the product relied on word of mouth to make it credible. The new design gives this premium liqueur more energy and an intriguing personality.

Tuaca

New inspiration for an old brand

The opportunity for Tuaca: create a new, higher energy persona for a premium spirit that invites consumers to step beyond the familiar. Described as easy to love and easy to share, Tuaca is a bridge to new friends and adventure — but the old design was anything but adventurous. The redesign is bold without abandoning the brand’s heritage credentials.”

Tuaca

Tuaca

Tuaca

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Designed by: PepsiCo Design & Innovation
Country: United States

Tuaca

1 Minute Read
Tuaca

Tuaca

Designed by Cue | Country: United States

“Tuaca was often referred to as the “dustiest bottle on the shelf” until bartenders rediscovered it and began recommending it to their patrons. Often misunderstood, the product relied on word of mouth to make it credible. The new design gives this premium liqueur more energy and an intriguing personality.

Tuaca

New inspiration for an old brand

The opportunity for Tuaca: create a new, higher energy persona for a premium spirit that invites consumers to step beyond the familiar. Described as easy to love and easy to share, Tuaca is a bridge to new friends and adventure — but the old design was anything but adventurous. The redesign is bold without abandoning the brand’s heritage credentials.”

Tuaca

Tuaca

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