Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Mirim Seo

1 Minute Read

Designed by Mirim Seo | Country: United States

“The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!”

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Designed by: PepsiCo Design & Innovation
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Student Work – Mirim Seo

1 Minute Read
lovely-package-ugly-fruit-1

Designed by Mirim Seo | Country: United States

“The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!”

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