Unveiling Cultural Heritage: A Deep Dive into Armenian-Inspired Packaging Design

The genesis of the product’s name is deeply intertwined with its profound origins. It stems from the rich tapestry of linguistic heritage, having been the first text translated into Armenian. But this name is not just a label; it is a powerful symbol of cultural preservation and enlightenment. The product’s mission is encapsulated within its etymology – to break down language barriers and shed light on understanding, fostering connections and unity among varied audiences. This deep-seated concept, built on centuries of tradition and wisdom, forms the guiding principle that permeates every aspect of the product’s existence.

The packaging design is a testament to the painstaking attention to detail that has gone into its creation. The surface is adorned with Armenian calligraphy and intricate patterns. Each pen stroke and every curve in the design carries a specific intention. They are more than just embellishments; they are visual metaphors that resonate deeply with the product’s core essence. The intertwining of language and artistry forms a visual symphony of storytelling, inviting consumers on a discovery journey of the cultural heritage encapsulated within.

Beyond just functionality, the packaging design represents the product’s inherent value, transforming it into a work of art. The seamless integration of the product’s name and aesthetics speaks to a commitment to excellence, with every element curated to evoke a sense of wonder and admiration. This harmonious fusion of form and function makes the product’s name and design converge to create a compelling and transformative narrative, making a lasting impression on all who encounter it.






The packaging design was thoughtfully created by Wedo Creative, an agency based in Yerevan, Armenia. The project, titled “Zimastutyun & Zkhrat – Exploring Linguistic Legacy Through Packaging Design,” is a testament to the power of design in communicating a brand’s story and values.