Designed by Niklas Hessman | Country: Sweden
“Upp is a concept for the home-cooked breakfast Värmland, made with organic ingredients. I developed both name and design.
The name refers to the notion of waking up the morning and the structure is designed as a pillow to help build on the concept. Värmland is the breakfast that gets you Upp in the morning.”
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Introducing EWAN’S CUT: The Ewan McGregor 26-year-old single malt whisky. In 1998 Ewan McGregor opened the Isle of Arran Distillery at Lochranza,
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Niklas Hessman | Country: Sweden
“Upp is a concept for the home-cooked breakfast Värmland, made with organic ingredients. I developed both name and design.
The name refers to the notion of waking up the morning and the structure is designed as a pillow to help build on the concept. Värmland is the breakfast that gets you Upp in the morning.”
