Designed by: PepsiCo Design & Innovation
Country: United States

USPA Supernatural

uspa

Designed by Container | Country: China/Australia

“For USPA’s Supernatural hair care range the package design needed to express their philosophy – the combination of age-old botanical wisdom with the latest chemistry. The twist-cap extending up and out of the bottles represents nature and growth with the translucency revealing the technology of the mechanism. A rich colour palette, combined with bottle forms that orientate in a variety of configurations, allow strong merchandising options.”

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Designed by: PepsiCo Design & Innovation
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USPA Supernatural

uspa

uspa

Designed by Container | Country: China/Australia

“For USPA’s Supernatural hair care range the package design needed to express their philosophy – the combination of age-old botanical wisdom with the latest chemistry. The twist-cap extending up and out of the bottles represents nature and growth with the translucency revealing the technology of the mechanism. A rich colour palette, combined with bottle forms that orientate in a variety of configurations, allow strong merchandising options.”

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