“For Vera Wang’s newest fragrance, Monahan & Rhee designed a secondary packaging program unique to the precious Parfum Elixir.
The two-box system for Look Parfum Elixir employs the watercolor paper of the product line, as well as its signature cool grey and bright orange color palette.
The bottle is nestled in a two-piece sliding tray carton that leverages the bold colors to present the bottle. The outer box utilizes the ribbon handle technique created by Monahan & Rhee for Vera Wang’s Fall 2008 Ready-to-Wear Jewelry line. The product logo on the outer box is abstracted as a blind embossing, wrapping the entire exterior to present different cropped views.”