Designed by: PepsiCo Design & Innovation
Country: United States

Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests’ Front Door

Design Agency: Atipus | Client: Celler Masroig

Have you ever wondered what makes Spanish wine so popular? Well, the truth is the country’s location makes it ideal for producing various varieties of wine. Sitting emphatically in southern Europe, Spain is one of the largest producers and sellers of wine. While Italy and France give this southern European country tough competition, it still has the most number of organic vineyards in the world.

Vi Novell 2020 by Celler Masroig is a Spanish gem that comes with a rare mix of mildness and boldness. The wine bursts with flavors yet have a pleasant aftertaste. The packaging design of this rare beauty was created by Atipus, a Barcelona-based design studio.

Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door

The design agency mentions the following: 

“We conceived the label to be a memento of Masroig, capturing its life on each label differently, as if it was a postcard sent from Celler Masroig to its guests’ front door. It was an invitation to join the celebration Celler Masroig held online, where we could see the barrel being opened and toast together, with a touch of the Masroig’s essence in every bottle.”⠀

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Designed by: PepsiCo Design & Innovation
Country: United States

Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests’ Front Door

ATIPUS_vinovell_2020_03

Design Agency: Atipus | Client: Celler Masroig

Have you ever wondered what makes Spanish wine so popular? Well, the truth is the country’s location makes it ideal for producing various varieties of wine. Sitting emphatically in southern Europe, Spain is one of the largest producers and sellers of wine. While Italy and France give this southern European country tough competition, it still has the most number of organic vineyards in the world.

Vi Novell 2020 by Celler Masroig is a Spanish gem that comes with a rare mix of mildness and boldness. The wine bursts with flavors yet have a pleasant aftertaste. The packaging design of this rare beauty was created by Atipus, a Barcelona-based design studio.

Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door
Vi Novell 2020 Packaging Looks Like Postcard Sent From Celler Masroig To Its Guests' Front Door

The design agency mentions the following: 

“We conceived the label to be a memento of Masroig, capturing its life on each label differently, as if it was a postcard sent from Celler Masroig to its guests’ front door. It was an invitation to join the celebration Celler Masroig held online, where we could see the barrel being opened and toast together, with a touch of the Masroig’s essence in every bottle.”⠀

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