The 2020 packaging of Vi Novell appeared like a beautiful postcard “sent from Celler Masroig to its guests’ front door.” However, the 2021 version was completely different from its previous counterpart.
Spanish wines are known for their rich and diverse taste. Two vineyards may sit in close proximity, yet the wine could have different textures and layers of flavors. Generally, people associated with winemaking celebrate the first harvest in many different ways. The challenge for Atipus, the design agency, was to highlight the energy of Vi Novell, which would celebrate the beginning of a new season.
“Our challenge with this edition was to create the identity of an optimistic, young and unpretentious wine that would mark the beginning of a new season. We worked on a proposal that pays tribute to the pleasures found in small moments, taking into account that we’ll need to have a variety of labels to represent them.
Thus, we created a 6-bottle special edition for the 2021 Vi Novell, alluding to ordinary moments worth celebrating but leaving behind all conventions and sentimentalism.”
The design platform used 3D elements to achieve an innocent look from the early days of the internet. The new design can be integrated into Celler Masroig’s social media channels and website.