Designed by: PepsiCo Design & Innovation
Country: United States

Vilkyškių Pieninė

lovely-package-vlkyskiu-pienine-1

Designed by VRS WPI Vilnius | Country: Lithuania

“Kefir is a very tradicional drink in Lithuania. It is definately not a drink that is considered to be “cool” to drink. Vilkyškių pieninė – a producer of fresh milk products decided to change that. So we make a new packaging design for a youth oriented kefir – and the youngsters caught it and liked it.”

lovely-package-vlkyskiu-pienine-2

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lovely-package-vlkyskiu-pienine-1

lovely-package-vlkyskiu-pienine-1

Designed by VRS WPI Vilnius | Country: Lithuania

“Kefir is a very tradicional drink in Lithuania. It is definately not a drink that is considered to be “cool” to drink. Vilkyškių pieninė – a producer of fresh milk products decided to change that. So we make a new packaging design for a youth oriented kefir – and the youngsters caught it and liked it.”

lovely-package-vlkyskiu-pienine-2

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