Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Ned Wright | Country: United States
“Introducing a new grape and region to an overcrowded marketplace requires a different approach to bottle design. Small and simple design decisions created something that was unexpected, playful and light-hearted. This approach establishes an instant dialogue with the viewer, makes it stand apart on the shelf, and accurately describes the taste and lightness of the wine itself.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Ned Wright | Country: United States
“Introducing a new grape and region to an overcrowded marketplace requires a different approach to bottle design. Small and simple design decisions created something that was unexpected, playful and light-hearted. This approach establishes an instant dialogue with the viewer, makes it stand apart on the shelf, and accurately describes the taste and lightness of the wine itself.”
