Vintage Packaging – Listerine

Explore the challenging journey of CUDO transitioning from minimalist glass packaging to can solutions for kombucha. Learn about our organic abstraction-inspired design, new brand strategy, and how we captured the essence of kombucha.

“Developing Living Things packaging involved multiple design stages, feedback, and refinement. With extensive market research, collaboration with brand strategist Jose Debate and design agency Studio Nari, we created a strong, recognizable brand identity appealing to health-conscious, trend-setting millennials and Gen Z.”