Designed by Milner Gray, circa 1950s | Country: United Kingdom
A collection of packaging design sourced from a 1956 publication of Graphis (no. 69)
Miller 64 Rebrands & Relaunches as 64 Extra Light
April 29, 2024
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
