Designed by: PepsiCo Design & Innovation
Country: United States

Vonu Pure Lager

1 Minute Read

vonu1

Designed by Fracture | Country: New Zealand

“Objective: The packaging for Vonu Beer was developed as the core component of the brand identity. Vonu Beer is a premium beer, brewed and sold exclusively in the Fiji Islands. The target market are the traditional premium beer buyers, which in Fiji equates to the transient tourist market in bars and resorts, and ex-pats.

Solution: We created a packaging system that combines traditional elements of premium beer architecture with a distinctive “island style”. Clean white with gold foils, combined with uncoated board and rough, hand rendered typography helps define the brand personality of Vonu – fun-loving, relaxed and laid back.  The brand story is expanded on the packs with a map showing the location of the brewery, reinforcing the message that is authentically Fijian.”

vonu2

vonu3

vonu4

Popular designs

Kamouraska Vodka

Designed by Nolin | Country: Canada | Font used: Alternate Gothic Nice, clean, upscale design with a hint of Russian Constructivism for

Sla Cosmetics

Designed by Zoo Studio | Country: Spain Simple, logo-driven packaging for a cosmetics company. The most beautiful piece in the collection has

7up

Designed by TracyLocke | Country: United States “7up has launched a new global brand design created by TracyLocke New York, which is

Food that's every bit as simple as a hunter on

Designed by: PepsiCo Design & Innovation
Country: United States

Vonu Pure Lager

1 Minute Read

vonu1

Designed by Fracture | Country: New Zealand

“Objective: The packaging for Vonu Beer was developed as the core component of the brand identity. Vonu Beer is a premium beer, brewed and sold exclusively in the Fiji Islands. The target market are the traditional premium beer buyers, which in Fiji equates to the transient tourist market in bars and resorts, and ex-pats.

Solution: We created a packaging system that combines traditional elements of premium beer architecture with a distinctive “island style”. Clean white with gold foils, combined with uncoated board and rough, hand rendered typography helps define the brand personality of Vonu – fun-loving, relaxed and laid back.  The brand story is expanded on the packs with a map showing the location of the brewery, reinforcing the message that is authentically Fijian.”

vonu2

vonu3

vonu4

Previous
Next