The spirit of freedom and adventure is encapsulated in the design of the Wanderers Vodka. Infused with steppe herbs, the complex flavor and unique aroma transport us straight to the vast plains of the Qazaqstan steppe, where nomad tribes traversed the land for thousands of years, shaping its history.
An ethnical vodka was created for the Qazaqstan market, filled with the spirit of the nomadic way of life. It was vital to highlight the country’s cultural heritage, a point of pride for the Qazaq people, who deeply value their ancestral roots.
The design base is a circle, referring to the endless cycle of nomadic movement. Horsemen, galloping through the sprawling expanses of the Great Steppe, symbolize the spirit of freedom and adventure. Essential attributes of the nomadic life are integrated into the design, enhancing the value of Wanderers Vodka.
The Old Turkic alphabet, the sacred heritage of Qazaqstan, adorns the label’s background, with letters resembling the Sun, planets, and constellations. The logo uses a neutral font, characteristic for the vodka category, with a slight twist in the form of the letter “a”, referring to the outline of Old Turkic letters.
The main symbol is the “shanirak”, part of the traditional dome-structured houses known as yurts, an integral part of the nomadic life. They embody the sense of homely comfort, the connection with the Earth and galaxy, and the bond between generations of Qazaqs.
Wanderers Vodka offers us the opportunity to profoundly connect with ancient Qazaq culture, through the rich flavor and aroma of vodka, infused with wild steppe herbs.
This beautiful packaging design was crafted by Dochery, a creative agency based in Lisbon, Portugal. The project was published under the packaging category and is targeted towards the Asian market region. It showcases an excellent blend of 2D Design, 3D Design, Brand Mark, and Design in a bottle format for the Food/Beverage industry. Key contributors to this project include Creative Director Alina Rukosueva, Designer Roman Emelyanov, Designer Radik Tukhvatullin, and 3D Visualizer Nina Belous.