Designed by: PepsiCo Design & Innovation
Country: United States

Waxing Kara

Waxing Kara

Designed by Funnel | Country: United States

“As a former graphic designer and teacher of graphic design, I figured this would be a short and simple journey—one that I could handle solo. That was a year ago.

Even though I had done package design before, I quickly decided I was under-qualified to do my honey package design. This occurred to me when my nephew’s girlfriend gave me a candle gift so uniquely packaged that I had to call the candle company and ask for the designer’s name.”

Waxing Kara

“Enter Eric Kass of Funnel. What a dream. A true artist-designer. Detail-oriented, thorough and comfortable enough with himself and the design process to lead the way. We talked design-speak. I wrote a lot about everything Eastern Shore. I put together photo albums of the Eastern Shore stories. I cobbled together a creative brief. We kicked off the design process together. I would tell the story and it was up to Eric to do the heavy package design lifting.”

Waxing Kara

“During my process I did product research and came up with a few more ideas besides the honey jar and soap I originally intended to create. Each product required a call to Eric: “Hi, I just added another product. It’s not a big deal…yada, yada, yada.” On the other end of the phone it was quiet. He listened, took what he needed and always delivered above my expectations. He never did what I told him to do, or what the vendor “required” for labeling. He found ways to satisfy the assignment to be more inline with the brand we were creating. Each addition increased the time needed to complete the process and in the end, impacted my schedule.”

Get the latest packaging design inspiration in your inbox:

Popular designs

Pure Persian Honey

When we look closely at honey packaging, they are almost all in the usual format, and the ultimate in creativity is that

The Port Vodka Lemon Water

Overview: In response to my client’s vision for a Cape Cod themed beverage brand, I embarked on the journey to create The Port

Burma Love Rebrand

Love at First BiteAs an extension of the Burma Superstar restaurant in San Francisco, Burma Love Foods gives diners an opportunity to

Designed by: PepsiCo Design & Innovation
Country: United States

Waxing Kara

lovely-package-waxing-kara-1

Waxing Kara

Designed by Funnel | Country: United States

“As a former graphic designer and teacher of graphic design, I figured this would be a short and simple journey—one that I could handle solo. That was a year ago.

Even though I had done package design before, I quickly decided I was under-qualified to do my honey package design. This occurred to me when my nephew’s girlfriend gave me a candle gift so uniquely packaged that I had to call the candle company and ask for the designer’s name.”

Waxing Kara

“Enter Eric Kass of Funnel. What a dream. A true artist-designer. Detail-oriented, thorough and comfortable enough with himself and the design process to lead the way. We talked design-speak. I wrote a lot about everything Eastern Shore. I put together photo albums of the Eastern Shore stories. I cobbled together a creative brief. We kicked off the design process together. I would tell the story and it was up to Eric to do the heavy package design lifting.”

Waxing Kara

“During my process I did product research and came up with a few more ideas besides the honey jar and soap I originally intended to create. Each product required a call to Eric: “Hi, I just added another product. It’s not a big deal…yada, yada, yada.” On the other end of the phone it was quiet. He listened, took what he needed and always delivered above my expectations. He never did what I told him to do, or what the vendor “required” for labeling. He found ways to satisfy the assignment to be more inline with the brand we were creating. Each addition increased the time needed to complete the process and in the end, impacted my schedule.”

Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: