The owner wanted to create a brand that would sell premium quality coffee at an affordable rate. Have you wondered why a cup of coffee can be so expensive? Well, the truth is producing premium quality coffee is labor-intensive. Every stage, from harvesting to processing, needs to be carefully handled. The price you pay for that heavenly sip covers all the stages of coffee development.
While a premium coffee experience comes at a high cost, the owner of Wellz promises to create an affordable version. Widarto Impact, an East Java-based branding and design agency, was given the responsibility to create the brand identity and packaging design of the new coffee brand.
According to the branding agency, ‘Wellz’ is a combination of the word ‘well’ and the suffix ‘Z,’ which signifies the delicious taste of the coffee. The branding agency mentions the following:
“For packaging design, we wanted to communicate brand benefits in a fun way by maximizing the impact of color, photography and typography in a simple yet powerful design layout. By displaying the “Old Fashioned Brewing Method” product value, we want the packaging design to become a strong brand identity and have a competitive value in the market.”