The design studio Werklig has successfully transformed the appearance of protein bars with their edgy modern design for Wild & Berg. These raw protein bars are offered in several appealing flavors, each distinctively marked by their striking, youthful color schemes. The patterns exhibit a playful, almost tribal aesthetic, balanced by the clean, direct sans serif text that stands out against the high-contrast background.
Werklig collaborated with Viktoria Forsberg to create this new brand for busy, health-conscious individuals. As a serial entrepreneur, athlete, and food enthusiast, Forsberg saw the need for a different kind of protein bar in the market, one that didn’t conform to the conventional ‘max-boost-fast’ approach.
The brand’s values – ambitious, charismatic, and resilient – are beautifully reflected in its distinctive brand identity. Finnish nature strongly influences both the aesthetic and the ingredients of these satisfying, energy-boosting snacks. This thoughtful approach extends to the brand strategy, naming, identity, and enticing packaging.
Wild & Berg bars are naturally raw and 100% wild.
