Designed by: PepsiCo Design & Innovation
Country: United States

Werklig’s Edgy and Modern Design for Wild & Berg’s Protein Bars

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The design studio Werklig has successfully transformed the appearance of protein bars with their edgy modern design for Wild & Berg. These raw protein bars are offered in several appealing flavors, each distinctively marked by their striking, youthful color schemes. The patterns exhibit a playful, almost tribal aesthetic, balanced by the clean, direct sans serif text that stands out against the high-contrast background.


wildandberg_combo_bars.jpg

Werklig collaborated with Viktoria Forsberg to create this new brand for busy, health-conscious individuals. As a serial entrepreneur, athlete, and food enthusiast, Forsberg saw the need for a different kind of protein bar in the market, one that didn’t conform to the conventional ‘max-boost-fast’ approach.


The brand’s values – ambitious, charismatic, and resilient – are beautifully reflected in its distinctive brand identity. Finnish nature strongly influences both the aesthetic and the ingredients of these satisfying, energy-boosting snacks. This thoughtful approach extends to the brand strategy, naming, identity, and enticing packaging.


Wild & Berg bars are naturally raw and 100% wild.


wildandberg2.jpg

wildandberg9.jpg


Featured image for Upgrade Your Morning Routine with These Funky Finnish Protein Bars
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Designed by: PepsiCo Design & Innovation
Country: United States

Werklig’s Edgy and Modern Design for Wild & Berg’s Protein Bars

8
"Werklig's Modern and Cool Design for Wild & Berg's Protein

The design studio Werklig has successfully transformed the appearance of protein bars with their edgy modern design for Wild & Berg. These raw protein bars are offered in several appealing flavors, each distinctively marked by their striking, youthful color schemes. The patterns exhibit a playful, almost tribal aesthetic, balanced by the clean, direct sans serif text that stands out against the high-contrast background.


wildandberg_combo_bars.jpg

Werklig collaborated with Viktoria Forsberg to create this new brand for busy, health-conscious individuals. As a serial entrepreneur, athlete, and food enthusiast, Forsberg saw the need for a different kind of protein bar in the market, one that didn’t conform to the conventional ‘max-boost-fast’ approach.


The brand’s values – ambitious, charismatic, and resilient – are beautifully reflected in its distinctive brand identity. Finnish nature strongly influences both the aesthetic and the ingredients of these satisfying, energy-boosting snacks. This thoughtful approach extends to the brand strategy, naming, identity, and enticing packaging.


Wild & Berg bars are naturally raw and 100% wild.


wildandberg2.jpg

wildandberg9.jpg


Featured image for Upgrade Your Morning Routine with These Funky Finnish Protein Bars
8
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