Designed by: PepsiCo Design & Innovation
Country: United States

Widex

widex1

Designed by Mads Jakob Poulsen | Country: Denmark

“The dual layered package+sleave makes the soundwave come to life on this multi award winning packaging design for Widex hearing aids released worldwide fall 2007. The soundwave spells the Widex-payoff ‘High Definition Hearing’.

The video (see after the jump) + pictures of this package quickly circulated the globe on the internet and by word of mouth.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Widex

widex1

widex1

Designed by Mads Jakob Poulsen | Country: Denmark

“The dual layered package+sleave makes the soundwave come to life on this multi award winning packaging design for Widex hearing aids released worldwide fall 2007. The soundwave spells the Widex-payoff ‘High Definition Hearing’.

The video (see after the jump) + pictures of this package quickly circulated the globe on the internet and by word of mouth.”

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