Designed by: PepsiCo Design & Innovation
Country: United States

Widmer Brothers

1 Minute Read

Designed by Ben Willett & Factory North | Country: United States

“Ben Willett, Oktoberfest: “The inspiration for this label comes from the constructivist and Bauhaus design movements of Germany, with a heavy layer of Zach Morris on top of that.” 

Tyler Segal (Factory North), Ray’s Amber Lager: “I was inspired by the classic look of sign painters’ hand-done lettering. I wanted to feature the Brothers’ dad Ray on the label since the beer was brewed for him. I illustrated him using an old photograph I was given. A simplistic, two-color design using white and amber evokes feelings of nostalgia.”

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Widmer Brothers

1 Minute Read
lovely-package-widmer-borthers-1

Designed by Ben Willett & Factory North | Country: United States

“Ben Willett, Oktoberfest: “The inspiration for this label comes from the constructivist and Bauhaus design movements of Germany, with a heavy layer of Zach Morris on top of that.” 

Tyler Segal (Factory North), Ray’s Amber Lager: “I was inspired by the classic look of sign painters’ hand-done lettering. I wanted to feature the Brothers’ dad Ray on the label since the beer was brewed for him. I illustrated him using an old photograph I was given. A simplistic, two-color design using white and amber evokes feelings of nostalgia.”

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