Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Taxi Studio | Country: United Kingdom | Buy it
Taxi Studio recently picked up a 2009 Cannes Silver Lion for their lovely work on Willie’s Cacao.
“Willie’s 100% Chef’s Cacao Bar needed a little sweetening. We tied up the typography, introduced a Supreme brand identity and added the strapline ‘Grate on food, Great on food’ to communicate the product’s purpose.
Sales have increased significantly since the redesign; so has our award count. (Not to mention our waistlines.)
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Taxi Studio | Country: United Kingdom | Buy it
Taxi Studio recently picked up a 2009 Cannes Silver Lion for their lovely work on Willie’s Cacao.
“Willie’s 100% Chef’s Cacao Bar needed a little sweetening. We tied up the typography, introduced a Supreme brand identity and added the strapline ‘Grate on food, Great on food’ to communicate the product’s purpose.
Sales have increased significantly since the redesign; so has our award count. (Not to mention our waistlines.)
