The range comprises six essential skincare items: a facial cleanser that leaves skin soft and fresh, a gentle exfoliant for skin rejuvenation, a deeply nourishing moisturizer enriched with hyaluronic acid, a retinol serum for radiant skin, and an eye contour with caffeine to revitalize the look.
The packaging design is derived from the brand’s visual heritage, particularly its distinguished makeup line as conceived by Baron & Baron studio. The result is an elegant collection of slanted containers that reflect minimalism and recall the distinctive slant of the letter “Z” from the ZARA logo.
The refills in this collection are notable for their nature-inspired tones, ranging from soft earthy hues to serene neutrals. These colors not only add visual richness to each product but also celebrate inclusivity, aligning with the brand’s minimalist communication style.
The brand introduces two innovative materials in this proposal. White lacquered aluminum adds elegance and allows the case to be reused indefinitely, thus minimizing environmental impact. Bio-PE is used for the refills, marking a significant step towards sustainability. This completely recyclable material reflects ZARA’s commitment to reducing plastic waste, thereby promoting a more conscious and responsible beauty culture.
The exterior packaging is made from hemp and mycelium, demonstrating a commitment to material innovation for sustainable packaging solutions. This plastic-free and chemical-free material is compostable, recyclable, and water-resistant. A band of recycled cardboard, matching the color of the interior refill, is not just an aesthetic detail but also a reflection of a comprehensive approach to environmental responsibility.
Each element is designed to optimize usability and comfort for the user. This strategy reflects the brand’s dedication to minimizing environmental impact and extending the product’s lifespan in a sustainable manner.
