Designed by: Jo Curtis Studio | Country: Australia
Organic food refers to food products made without the use of any harmful chemicals. No chemical pesticides, chemical preservatives, or chemical fertilizers are used at any stage of organic food production. In addition to being free of synthetic elements, organic foods come packed with many health benefits, such as improving heart conditions and promoting antibiotic resistance. Organic tea takes this even one step forward by boosting antioxidant levels in the body.
“For the conscious tea lover. Zoetic teas are organic certified, meaning no chemicals, pesticides or other nasties. As tea goes unwashed during production, it’s super important that your tea is clean and green. The Fairtrade certification ensures all workers that pick and pack the tea have decent working conditions. The sustainability goes beyond the tea itself, Zoetic’s packaging and tea bags are either recyclable or compostable.”
The packaging
Zoetic teamed up with Jo Curtis Studio, a Melbourne-based branding agency, to create packaging designs highlighting the brand’s organic nature. Each packaging illustration is designed keeping in mind the uniqueness of the flavor.
“Each design displays a unique character (and animal) illustrated by Stacy Gougoulis, inspired by the unique essence of each tea blend. Blends include English Breakfast, Earl Grey, Chai, Peppermint, Chamomile, Green + Lemongrass & Ginger. Each batch of Zoetic is carefully selected, before being blended to perfection. Now all that’s left is for you to enjoy that perfect brew, just the way you like it.”
