Fashion | Lovely Package

Tom Lane x Air Jordan

April 26, 2012 | 1 Comment

“Air Jordan 2012 ‘Year of the Dragon’ is a collaboration between Tom Lane & Air Jordan. What started out as a packaging artwork commission snowballed after the first round of visuals and extend to include artwork for the shoe, a bag, some apparel, and a few more things to come.

The commission was to create a look and feel that bridged the gap between ancient chinese cultural references and the Air Jordan story. Whilst also bringing an edge of luxury and prestige to the forefront. Another challenge was to create a system to the design so that it could adapt to different size boxes and be rejigged by the Air Jordan designers. The final box size was yet to be fully determined so the artwork needed to be able to expand in width and height. All the elements therefore had to be individual so they could be shifted around without destroying the overall effect.”

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Conto Figueira

April 23, 2012 | 5 Comments

“This packaging is part of the collection of brand work for Conto Figueira, Brazilian fashion brand, for the Abaruna Collection – Winter 11.”

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Student Work – Jesse Lindhorst

April 9, 2012 | 3 Comments

“Calle, in Spanish, means “Street.” This brand of slip-on street soccer shoes is the first of its kind. My goal for the redesign of this brands packaging was to capture its unique feel as a sleek street shoe, while still incorporating the power and precision of soccer. The metropolis illustration that spans across most of the package elements is meant to represent any city, from the feel of the busy downtown skyline to the sprawl of suburbia.

The structure is simple, made of one small piece of cardboard, wrapped in a bright flag for vivid visual appeal, and strapped tight with rubber clamps. The unconventional build of the package makes the experience of opening the box something the customer won’t soon forget, especially once they feast their eyes on monstrous illustration strewn across the flag. This flag can be pinned up in a room or even hung on a fence to make the perfect target for a street soccer goal. The only piece of post-consumer waste that comes from this package is the small cardboard structure, which can simply be recycled.

Refine your skills in the street.”

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Ben Sherman

March 22, 2012 | 3 Comments

“To compliment our new Ben Sherman store concept we created a brand new companion set of store packaging and collateral. It was essential that this punctuated the look and feel of the new store design, but also linked in and reinforced the heightened service aspect, around which the store would operate.”

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The ‘Ish’ Watch

March 15, 2012 | 15 Comments

“In India, ‘fashionably late’ is safely replaced with ‘predictably late’. Cow blockades, politician escorts, and cratered roads, compound the problem and offer a valid excuse. So when you reach half-an-hour after the appointed time, you don’t explain yourself. You wait for the other person to arrive.

We used this life insight, and added some dark humour to it.

We simply added a suffix to time periods. And moved the numerals from their classic perpendicular positions, tilting them to an approximate point on the dial. Hence six was not six. Eight was not eight. It was ‘six-ish’ and ‘eight-ish’. Thus was born the ‘ish Watch’.

The audience instantly connected with the watch, as it reminded them of the times they had been either the victim or culprit of tardiness. However, as a ‘non-punctual’ attitude is almost part of the Indian ethos, they bought into the idea and the watch, without delay.”

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OMS

February 26, 2012 | No Comments

“OMS is a line of shoes headed by Original Marines. The need for renewal is born by the poor success of the product, both to the public at deployment. Starting from the renewal of the packaging, revealed several problems: too many product lines and were poorly organized and the mark was not sufficiently impactful.”

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Denada

December 18, 2011 | 5 Comments

“The goal was to create a unique and fun packaging for the Denada T-shirt. The tin package can be used as a storage container after unpacking the order.

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London Undercover – British Cuisine

December 13, 2011 | No Comments

“Our new range of Folded Umbrellas play tribute to the wonderful British Cuisine that we all know and love. Available in 4 varieties: Bangers & Mash, Beans on Toast, Brussel Sprouts & Chips & Ketchup. All umbrellas as always are packaged in a striking London Undercover tube.”

See the standard London Undercover packaging design here in our previous post

Hemköp

November 12, 2011 | 4 Comments

“Hemköp is a part of the Swedish grocery chain Axfood. The stores are in central locations throughout Sweden. Hemköp offers its customers a wide and affordable range of inspiring foods and good service to meet and exceed customer expectations.”

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Barbiturik

October 25, 2011 | 7 Comments

In 2002 Rémy Hernandez had a life altering skateboarding crash which left him a quadriplegic. After a few years of rehabilitation and reflection he decided to stay focused on his passion of skateboarding by starting his own skate brand.

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