Lovely Package

Curating the very best packaging design

Works with Water

July 9, 2009 | No Comments


Designed by Elmwood | Country: United Kingdom | Buy it

“Elmwood was tasked with looking at the company’s entire brand, from product names and tone of voice to logos and packaging designs.

“We felt Works with Water needed a powerful new look and feel to capture the product offering and new sachet delivery formats. Acne, blood pressure and cholesterol levels are all serious conditions which the branding needs to reflect,” said founder, Jules Birch.



July 7, 2009 | 1 Comment


Designed by Echo Brand Design | Country: United Kingdom

“A classic British brand, with a strong male personality and a youthful consumer base, was lost in a sea of unisex competitors. So we gave the ‘Lion of Style’ its claws back. Integrating a contemporary structural design, with a revitalised classical lion mark and clear navigation gave the Brylcreem brand pride in its heritage and courage to innovate.”

MOR Cosmetics Lip Balms

July 6, 2009 | 1 Comment


Designed by MOR Cosmetics | Country: Australia

Beautiful vintage-inspired tins in a variety of pretty, girly colours.

Vitamin Packaging

June 26, 2009 | 3 Comments


Designed by Robert Ferrell | Country: United States

Good packaging solution to get any designer, typography or colour fiend to take their vitamins.


Karpati DITO Nail Lacquer

June 18, 2009 | 4 Comments


Designed by Eva Karpati | Country: Australia

Clever bottle design nestles between the fingers so one can paint their nails practically anywhere.

Eva has created a unique nail lacquer range, offering the perfect solution for the practical application of nail polish. The innovative design is so unique that it has been included in the ‘Design Collection’ of the Museum of Modern Art in New York.”

TokyoMilk Soap

June 17, 2009 | No Comments


Designed by Margot Elena Wells | Country: United States

A new line of deliciously scented, French-milled soaps by the Denver-based soap impresario and designer Margot Elena Wells. TokyoMilk soaps come in four scents (Rosewood, White Linden — my favorite, Exotic Woods and White Vetiver), and are wrapped in charmingly illustrated linen paper. Wells, a self-taught illustrator, designs all of the finely detailed packaging. In addition to soap, she also has a line of clever, hand-drawn note cards. Attach a card to one of the soaps, and you have an inexpensive but appealing host or house-warming gift.”

Found Cosmetics

June 15, 2009 | 2 Comments

Found Cosmetics

Designed by Campbell Hay | Country: UK

“Enigmatic venturer Éric Cosson came to us with an idea for a range of high-end skincare products. They would be made using effective concentrations of precious and unusual ingredients, such as oyster extract and snake venom, sourced from all over the world.

Together we developed a brand that reflected the high-tech exoticism of Éric’s concept, and a range of packaging to clearly express the unique properties of each product.”


F/P Homme

June 11, 2009 | No Comments


Designed by Orangetango | Country: Canada

Minimal and masculine designs for Fruits & Passion’s range for men.


Method Hand Wash

June 8, 2009 | 3 Comments


Designed by Karim Rashid | Country: United States | Font: Avenir

Teardrop shaped bottles designed for Method’s naturally-derived hand wash.

USPA Supernatural

June 3, 2009 | No Comments


Designed by Container | Country: China/Australia

“For USPA’s Supernatural hair care range the package design needed to express their philosophy – the combination of age-old botanical wisdom with the latest chemistry. The twist-cap extending up and out of the bottles represents nature and growth with the translucency revealing the technology of the mechanism. A rich colour palette, combined with bottle forms that orientate in a variety of configurations, allow strong merchandising options.”

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Lovely Package

Curating the very best packaging design