Lovely Package

Curating the very best packaging design

No Frizz

March 22, 2009 | No Comments

nofrizz

Designed by Wolff Olins | Country: United States

“Throughout the evolution and conception of No Frizz, Wolff Olins worked closely to shape the brand’s development, working on everything from the brand strategy and name, product naming, service approach, identity, packaging, point-of-sale and communications. The branding firm touched nearly every part of the experience.

“Our involvement with Living Proof is a perfect example of the depth of activity and influence we can have with our clients”, said Todd Simmons, Executive Creative Director at Wolff Olins. “Throughout the entire process, we looked at every possible touch point and worked hand in hand with everyone in the business, even engaging the MIT scientists in our process. We’re absolutely thrilled with the result as it reflects a seamless collaboration.”

“We are just as proud of Living Proof’s commitment to efficacy and the way they treat consumers as we are of the way the packaging turned out or anything else. This is true branding”, continued Simmons.”

James Brown London

March 20, 2009 | 2 Comments

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Designed by MadeThought | Country: United Kingdom | Fonts used: ITC Avant Garde Gothic

“Inspired by Kate Moss, Brown created an entire line of hair products as effortless and cool as his own hairstyling techniques. With more British Vogue cover credits under his belt than any other hairdresser, Brown clearly knows what it takes to make hair perform.”

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Treo

March 19, 2009 | No Comments

treo1

Designed by BVD | Country: Sweden | Fonts used: modified Stymie

Challenge: Treo is a Swedish classic of the 50s and 60s, and has a very well known design.  The packaging needed to become more explicit and modern without losing its iconic power.

Solution: small adjustments of typography and colour.  An image that gives the impression of a tablet quickly and easily dissolving in water.”

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Les Ettes

March 17, 2009 | No Comments

ette1

Designed by Emil Kozak | Country: Spain | Fonts used: Chalet

Gorgeous work from Emil Kozak for French/Austrian perfume company, Les Ettes. For those of you familiar with Emil’s work you’ll immediately recognize his style in these designs. For those not familiar, be sure to to check out his site.

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Brooks Brothers

March 16, 2009 | No Comments

brooks1

Designed by ESTABLISHED | Country: United States

Nice work for Brooks Brothers cologne relaunch.

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Perricone MD

March 16, 2009 | 1 Comment

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Designed by Concrete | Country: Canada

“The Perricone MD was founded by Dr. Nicholas Perricone, MD – an internationally recognized scientific expert in the fields of health, beauty, anti-aging, a renowned dermatologist and the author of five New York Times best-selling books.

Perricone MD products include topical anti-inflammatroy formulations to reverse and prevent damage to skin, as well as dietary supplements that are scientifically designed to promote healthy, youthful skin.

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Panto-3

March 14, 2009 | 2 Comments

panto

Designed by Rethink Copenhagen | Country: Denmark | Fonts used: FF OCR F

“Panto-3 is a herb vitamin supplement, great for promoting hair growth, nourishing nails and improving circulation.”

Women’secret Perfume

March 10, 2009 | 3 Comments

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Designed by Base | Country: United States | Fonts used: Chalet

“Women’secret (not to be confused with Victoria’s Secret) is an underwear and loungewear company out of Spain. They have over 100 stores worldwide. Target: 20s – 30s somethings. We worked with them on the naming, identity and packaging for their fragrance.”

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Digestive Wellness

March 7, 2009 | No Comments

digestive1

Designed by Christian Hanson | Country: Canada | Fonts used: Gotham Rounded, Handsome

Thanks to Canadian designer Christian Hanson for sending us this lovely work he did for Digestive Wellness.

“Digestive Wellness is a complete system of all-natural digestive care products. I designed the identity and package design to differentiate the brand in a crowded retail environment. The aim was to simplify the visual vocabulary to provide clarity and enhance brand recognition. The logo components function as individual signposts -the same principle of reduction and consistancy used in traffic signs- flexible enough to be used across a wide range of dynamic applications. Digestive Wellness is available GNC stores and at Loblaw stores.”

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786 Perfume

March 5, 2009 | No Comments

786_men

Designed by Hype Type Studio | Country: United Kingdom

The Brief: To develop an identity for a luxury perfume brand which appeals to both Arabic and Western cultures.

The Response: We captured both influences of the brand by balancing Arabic elements with a classic Western high-end look and feel. The packaging materials help to deliver the message using a varnished Arabic pattern and foil blocked logo application. The Pour Homme and Eau De Parfum fragrance bottles help shape the brand by promoting continuity using a similar shapes and styles. The women’s bottle is given a more feminine feel with it’s softer edges, colouring and gold cap. The result is a product with a subtle Arabic feel that appeals to consumers in both markets.”

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Lovely Package

Curating the very best packaging design


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