Lovely Package

Curating the very best packaging design


May 14, 2009 | 4 Comments


Designed by CA DESIGN | Creative Direction Tommaso Nicolao | Country: France

“The graphic concept behind this new cosmetic line is inspired by the codes of art deco. In the logo, the art deco reference is evident in the typography that conveys the historical savoir-faire of Mr. R.M.Gattefossé, who invented the aromatherapy industry in the 1930’s. The pictographic system conveys the art deco codes in a more contemporary manner in order to translate the cutting-edge scientific know-how of the company, while also bringing fun and color to the aesthetic of the packaging.

The right side of the packaging plays a main role in the linear for merchandising presentation, completing the icon and displaying important product details.

The inside of the packaging reveals itself like a secret garden, inviting us to delve into the box and discover the history of the brand. This allowed us to avoid printing an internal leaflet, thereby reducing paper and respecting the ecological goals of the company, also suggested by the highly-textured snow-white Fredrigoni Tintoretto paper.”


Bruno Acampora Musc

May 7, 2009 | 4 Comments


Country: Italy | Buy it

Beautiful packaging for Bruno Acampora Musc perfume. I love the care that has gone into producing the aluminum tin and how it pairs with the aluminum bottle inside.

If anyone knows who designed this please let us know.


Ducha Cosmetics

April 29, 2009 | 1 Comment


Designed by Ducha Cosmetics | Country: Brazil


French Paper Pop Ink Soap

April 28, 2009 | 9 Comments


Designed by Charles S. Anderson Design | Country: United States | Buy it

Lovely packaging from Charles S. Anderson for Pop Ink Soap by French Paper. CSA has a great knack for producing work with a high attention to detail. Be sure to check out their website for more.


Student Work – George Lin

April 28, 2009 | 2 Comments


Designed by George Lin | Country: Canada

More work from the IDEA Program at Capilano University. This time George Lin sends us some of his projects.



April 27, 2009 | 2 Comments


Designed by Danny Goldberg | Country: Israel | Font: Avenir

“Devolping a future cosmetics brand; defining its name, language, concept, identity and packaging, that position BUTA’I as a leading cosmetics brand, combining 100% natural ingrediants with cutting edge Nano-technology. The viual language combines botanical x-ray photography with a descriptive icon system.


Fred Segal Beauty

April 9, 2009 | 4 Comments


Designed by Base New York | Country: United States

“We were working with Fred Segal Beauty on a new hair care line. The packaging, 18 sku’s worth, breaks most beauty industry rules. The project was killed when Fred Segal Beauty closed its doors and filed a lawsuit against Fred Segal.”



April 8, 2009 | No Comments

Detaille packaging

Country: France

Packaging classics for Francophiles from Detaille.

Designed inhouse?

J.Hampton Apothecary

April 7, 2009 | 1 Comment


Designed by Jim Hargreaves | Country: United States

“I developed the J.Hampton Apothecary packaging and brand as a high-end line of mens shaving products. Inspired by the industrail era and the days of apothecaries and patent medicine, the design expresses a sense of tradition and genuine quality – the perfect fit for todays discerning gentleman,”


Baxter Bravado

April 6, 2009 | No Comments


Designed by Marc Atlan | Country: United States

“Why Bravado 2 and Bravado 3? The Company’s founder Baxter Finley first launched the original Bravado, a floral woodsy cologne in the early 1970’s, but the fragrance has since been retired for over 7 years. As part of Baxter’s expansion into the men’s lifestyle category, Jean-Pierre Mastey, Baxter’s current president, decided to re-introduce cologne into the line. Mastey appropriately named the new fragrances as an homage to the original cologne”


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Lovely Package

Curating the very best packaging design