Lovely Package

Curating the very best packaging design


January 6, 2009 | No Comments


Designed by Rômulo Castilho | Country: Brazil | Font used: Chalet

Brazilian designer Rômulo Castilho sent us this beautiful work he did for Flowessence, a perfume for teens.


Vera Wang Look Parfum Elixir

January 3, 2009 | 1 Comment


Designed by Monahan & Rhee | Country: United States | Font used: Bodoni

“For Vera Wang’s newest fragrance, Monahan & Rhee designed a secondary packaging program unique to the precious Parfum Elixir.

The two-box system for Look Parfum Elixir employs the watercolor paper of the product line, as well as its signature cool grey and bright orange color palette.

The bottle is nestled in a two-piece sliding tray carton that leverages the bold colors to present the bottle. The outer box utilizes the ribbon handle technique created by Monahan & Rhee for Vera Wang’s Fall 2008 Ready-to-Wear Jewelry line. The product logo on the outer box is abstracted as a blind embossing, wrapping the entire exterior to present different cropped views.”


Daniele de Winter

January 2, 2009 | 1 Comment


Designed by gerry2 | Country: Germany

“The brand Daniele de Winter implies scientific research, natural ingredients and a high society luxury brand. We tried to keep the packaging of the cosmetics very clean and reduced. This should underline the exclusive character of the brand.

A simple cylinder with one degree of bevel. This makes the product special without obvious ‘styling’. The bottom part of the product is made of glass. This shows the background of the scientific research and stands for honesty and highest quality of the ingredients. It’s a matter of cause or self evident that this product is 100% natural and the best for your body.”


Miss Jessie’s

December 31, 2008 | 2 Comments


Designed by Hyperakt | Country: United States | Fonts used: Bureau Grotesque, Berthold-Script, Berthold Akzidenz-Grotesk Condensed

“One part in a rebranding campaign for Miss Jessie’s, a high end hair product company devoted to African-American women.

I worked directly with the owner to develop a new brand experience through an old product. With a foundation of bold typography, this line is rooted in an older world while reinvisioned in the new. It evokes a sense of down-home nostalgia, offering the user a sense of pride in both themselves and their product.”



December 27, 2008 | 1 Comment


Designed by Hattomonkey | Country: Russia

Russian based Hattomonkey sent us this design for a new carbon based toothpaste brand. So if it’s made with carbon, does that mean it’s black when it comes out of the tube?

P2 Revitalise

December 23, 2008 | No Comments

Designed by Asylum | Country: Singapore | Fonts used: Helvetica

“How do you illustrate extra moisture and comfort in packaging a contact lenses solution? Give it beautiful clouds and UV varnish raindrops on it! The soft and elegant packaging allows it to stand out a mile away from others.”

Canah Hemp Oil

December 22, 2008 | 2 Comments


Designed by It’s Everyday™ | Country: Romania | Fonts used: Neutraface

“Canah was our baby: the first commercial producers of hemp in Romania, with big plans. All very eco-friendly, involving the use of local farmers and traditional methods. We did their naming, branding, site, copywriting, promo materials and packaging.

Actually coming up with the final products involved some pretty serious research into spectrum-blocking glass, which we ordered from Switzerland, to protect the fragile hemp oil. We wanted to keep the actual hemp imagery to a bare minimum, avoiding the other connotations that hemp products carry. Sadly the team which realised our designs managed to mess them up, but Canah remains one of our favourite projects.”


4th Floor Studio

December 19, 2008 | No Comments


Designed by StudioKana | Country: Japan

Clean and simple design for 4th Floor Studio. Designed by Japan based StudioKana.


Thymes Red Cherie

December 18, 2008 | No Comments

Designed by Duffy & Partners | Country: United States | Fonts used: Chalet

“Minneapolis based Duffy & Partners -internationally known for their innovative packaging and brand designs, are again the creative minds behind the package design work for the newest bath & body collection from Thymes called “Red Cherie.”

The design for Red Cherie evokes notes of the collections’ fragrance. Sweet, flirty and a little unpredictable. Hand painted cherry blossoms brings this packaging concept to life with light wood textures behind cherry blossoms giving the delicate art a quiet depth.”

Evo Hair Products

December 15, 2008 | 3 Comments

Designed by Mash | Country: Australia | Fonts used: Helvetica

“Evo is a brand that has its own unique personality and culture, in stark contrast to an industry filled with ‘more of the same’ type approaches. The Evo brand personality is honest, but at the same time tests the consumer with ridiculous claims. Are you dumb enough to believe our claims? In this way, Evo makes the consumer stop and think. Evo is cheeky, humorous and slightly twisted.


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Lovely Package

Curating the very best packaging design