Toys | Lovely Package

Job Hunting Club

April 3, 2012 | 3 Comments

“Job Hunting Club is a pleasant card game designed for dysgraphia students to learn about their future pathways after school. The concept of this card game is based on the Holland Occupational Themes (RIASEC) which represents a set of personality types described in a theory of careers and vocational choices.

We created the entire game starting with the identity, including distinctive character design of different careers, a set of colorful function cards, and wooden game tokens which are all finally packed as a tiny portable wooden boxset.”

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Hand Picked Cloud

March 10, 2012 | No Comments

“Hand picked cloud in a packet. Studio promotional piece.”

Retro Moto

March 6, 2012 | 2 Comments

“Retro Moto was the 2011/2012 holiday mailer from Webster. Each year a fun creative piece is designed to say thanks to our clients and colleagues. This is the 30th consecutive year of a holiday promotion from Webster, an interdisciplinary design firm.”

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Student Work – Mathilde Solanet

November 28, 2011 | 8 Comments

“This is my Final Major Project. Each students had to choose their subject and I chose a dog grooming. I did the whole identity of the brand. The logo is a dog with a pair of scissors instead of the eyes and the doggie bow in its hair. The pattern and the colors I used helps to provide a consistent and an unified look in the Doggie Dazzle brand.”

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Student Work – Sam Kittinger

October 20, 2011 | 5 Comments

“These re-designs of classic Parker Brothers board games stemmed from a desire to de-construct the overdone packaging board games nowadays are so known for. Drawing inspiration from vintage, modernist game box designs, these re-inventions focus on simplistic imagery, experimental typography, and limited color schemes.”

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Coarse oopCr

October 18, 2011 | 7 Comments

“This coarse release presents the two seedlings in their most attention-catching interpretation. The exceptional set includes two 7” [18cm] shimmering chrome plated vinyl figures.

Each streamlined seedling is finished in a mirror like gloss coat. They are tucked in snug black sponge and packaged in a deluxe hand crafted paper enclosure, stamped with silver foil and completed with ventilation ducts and a clear transit handle. Welcome these extraordinary embryos into your life and begin a glistening future together.”

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Acne JR

September 28, 2011 | 5 Comments

“The Swedish toy company Acne JR launches a line of five new products. A soft toy puppy, apple, tin drum, wooden skull, and a denim version of their classic teddy bear ‘Chester’. Traditional, toys in a modern design. At the same time Acne JR has also opened a webshop.”

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Student Work – Academy of Art University

July 20, 2011 | 5 Comments

Designed by Adam Deleeuw, Laura Davis, Phoebe Mak & Harshyla Singh | Country: United States | Fonts: Gotham, Tungsten, Garamond Premier, Clarendon, URW Wood Type, FIdo

“We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.

The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”

Within Kirkland, we categorized the brand into six lines: bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”

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Student Work- Markus Ölhafen

June 28, 2011 | 7 Comments

“This is a personal project I realised for my girlfriends birthday. It is a magnetic dress-up puppet, made out of printable magnetic foil and cardboard. For the packaging I tried to use materials with a natural feeling to create a handmade-touch. As an inspiration I thought back to primary school when we made small cardboard puppets that could be dressed with paper clothes.”

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Student Work – Monica O

May 25, 2011 | 1 Comment

“This assignment was to create a game called Tower of Babble which is a building block game for a language of our choice. I decided to choose Basic Korean for children ages 1-2 that requires them to put these blocks together to form an image. Once it is done, you flip the game pieces to find the corresponding word in Korean and the English translation. I chose to illustrate kid-friendly illustrations and chose a color palette that references the Korean flag.”

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