Toys | Lovely Package

Daytrader

February 7, 2013 | No Comments

“Daytrader is a really funny and educational game created by Samir Lyons. It’s a financial board game that brings you the thrills and chills of investing in the stock market but without real risk. It’s simple, educational and fun.

Italic was enlisted to give Daytrader a unique and playful look & feel. The design draws inspiration from classic American business signage and simple currency-like illustrations as a tribute to the golden age of finance and Wall Street. The Americana feel to the game adds a warm, approachable simplicity to the chaotic and complex world of economic affairs. Daytrader is designed so a wide range of people can enjoy the experience of playing, from families around the dinning room table, to finance gurus, students, board game geeks and beyond.”

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Stranger & Stranger Christmas Playing Cards

January 12, 2013 | 8 Comments

“To celebrate the year we broke out of our alcohol comfort zone and designed premium olive oils, fine foods, luxury luggage, and just plain crazy new stuff, we teamed up with the amazing Dan & Dave to create this, our Ultimate Deck.”

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Virtuoso

January 2, 2013 | 7 Comments

“A self-initated project, Virtuoso is an educational trivia game geared towards high school and college students studying to become musicians. In the game, players challenge each other’s knowledge of classical music trivia, racing their way across the orchestra, and often auditioning to position oneself closer to the finish line. Only those with acute knowledge of music theory, history, and listening comprehension will be able to become a true virtuoso and win the game.”

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Colorfall

October 22, 2012 | 1 Comment

“At Marbles: The Brain Store, we believe there’s an almost innate sense of satisfaction that comes from setting up dominoes into elaborate design, then knocking them down and listening to their gentle click-clack sound. And that’s all fine and dandy, don’t misunderstand. But where’s the color? Where’s the whimsy? Where’s the ability to create striking images based on design cards or random ideas you have floating around in your noggin They’re all right here in Colorfall!

Our product itself was designed by Chrissy Quinlan and Brad Hoffman, after winning a product design contest held at their university. The box was a collaboration of much hard work on behalf of the Marbles: Brain Workshop team (a division of Marbles: The Brain Store). There were many changes and shapes before the box could become something mass produceable, but the whole time we aimed high to create a box that reflected the fun inside: bright colors, just enough cheeky quotes, and lots of knocking down of tiles!”

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JAQK Signature Playing Cards

August 14, 2012 | 4 Comments

“JAQK Signature Playing Cards combine distinctive contemporary design with the peerless quality theory11 is known for. The tuck case is an elegant mix of red metallic elements on soft touch French paper. Exclusively at theory11.”

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Job Hunting Club

April 3, 2012 | 8 Comments

“Job Hunting Club is a pleasant card game designed for dysgraphia students to learn about their future pathways after school. The concept of this card game is based on the Holland Occupational Themes (RIASEC) which represents a set of personality types described in a theory of careers and vocational choices.

We created the entire game starting with the identity, including distinctive character design of different careers, a set of colorful function cards, and wooden game tokens which are all finally packed as a tiny portable wooden boxset.”

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Hand Picked Cloud

March 10, 2012 | No Comments

“Hand picked cloud in a packet. Studio promotional piece.”

Retro Moto

March 6, 2012 | 2 Comments

“Retro Moto was the 2011/2012 holiday mailer from Webster. Each year a fun creative piece is designed to say thanks to our clients and colleagues. This is the 30th consecutive year of a holiday promotion from Webster, an interdisciplinary design firm.”

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Student Work – Mathilde Solanet

November 28, 2011 | 9 Comments

“This is my Final Major Project. Each students had to choose their subject and I chose a dog grooming. I did the whole identity of the brand. The logo is a dog with a pair of scissors instead of the eyes and the doggie bow in its hair. The pattern and the colors I used helps to provide a consistent and an unified look in the Doggie Dazzle brand.”

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Student Work – Sam Kittinger

October 20, 2011 | 5 Comments

“These re-designs of classic Parker Brothers board games stemmed from a desire to de-construct the overdone packaging board games nowadays are so known for. Drawing inspiration from vintage, modernist game box designs, these re-inventions focus on simplistic imagery, experimental typography, and limited color schemes.”

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