May 23, 2011 | 1 Comment
Designed by Monday Collective | Country: United States
“After two years on the market, Honeydrop realized it needed to simplify its messages. Its central brand concept – the only ready to drink brewed tea and juice sweetened solely with real honey – needed to be expressed in a way that connects with the natural beverage consumer, while differentiating within an overcrowded and fast growing natural beverage category. A new custom designed glass bottle gives Honeydrop a more natural and premium feel; a clear label allows for product transparency; a bee icon redesigned to have more character and look like real honey; a simple system for range differentiation; and new copy including “from the bee to the bottle”. All of which sends a clear, unified message that Honeydrop is made with real honey.”
May 23, 2011 | 5 Comments
Designed by Inch | Country: Ukraine
“Kiwi produces very unusual and colorful gift talismans, therefore there was a need to develop packaging that matches its products and shows the company’s individual approach to each piece.
Besides that the package had to meet all technical requirements for transporting papier-mâché animals and be strong, big enough and even have special holes to let air in so their animals can breath.”
May 22, 2011 | 2 Comments
Designed by Samantha Szakolczay | Country: United States
“For this project, students were to choose a brand of brie cheese that they felt needed to be redesigned. I chose Boursault because I felt that the brand logo and packaging was dated and was ill-fitted for such a unique cheese, rich in history.
My design objective was to not only highlight the french aspects of the brand but to also reflect on tradition while applying a vintage, yet contemporary look and feel. Additionally, there was a strong sense to maintain brand equity due to the popularity of the brand.”
May 21, 2011 | 2 Comments
Designed by Raison Pure | Country: France
“Raison Pure developed a special edition range for Heineken as the central pillar of ”join the green line” concept, events, concerts etc.
The challenge was to create an appealing brand experience for Heineken via a 360° music activation programme.
Raison Pure Paris designed a series of 4 stylish & energetic cans; each instrument is connected to an iconic capital city, and delivers a unique Heineken vibe.
The fresh graphic vocabulary combine with fine renderings, to compose a memorable Heineken hit.”
May 20, 2011 | 3 Comments
Designed by Ryan Bosse | Country: United States
Five Point art supplies are art products that appeal to the 20 to 40 year old artist. The in-store idea is that the detailed design will immediately catch the eye of any artist, being that every artist is detail oriented in someway. I wanted the design to be unique enough that no matter what isle in the store, when you see the elaborate design you automatically relate it to the great product you bought from Five Point previously, and therefore are inclined to buy more of the product.
The concept: Art is something that leads you through life and makes you look at it in a different perspective than anyone else. The ribbon represents a conceptual path and visual one, leading you from the logo to the name of the product. The illustration literally represents a variety of perspectives.
May 20, 2011 | 2 Comments
Designed by Atolón de Mororoa | Country: Uruguay
“El Almacén is a restaurant located in Manantiales, Punta del Este, one of the major tourist spots in Uruguay. El Almacén is devoted to preparing tasty artisan food. We worked on the restaurant identity, including the design for their take away bags. The design represents slightly more stylized graphics that are commonly used in typical stores and fairs in Uruguay.”
May 19, 2011 | 12 Comments
Designed by Daniel Rodriguez | Country: United States
May 19, 2011 | 1 Comment
Designed by Joy Lin | Country: United States
“The reusable X-ACTO packaging recognizes the user’s every need in terms of transport, storage, usage, and disposal. Additionally, the compartmentalized design ensures that all of your precision tools are safely and conveniently accessible.
Packaging looks as if it could have actually been cut out with an X-ACTO blade. The material is stacked B-fluted corrugated, die cut and printed using soy-based flexographic inks. The packaging is meant to be portable and reusable.”
May 19, 2011 | 2 Comments
Designed by Redfish | Country: Greece
“We designed this new wine family, for Photos Photiades Winery in Cyprus. Named 7 plagies (7 hill sides) after the 7 hill sides that exist in the territories, and the number 7 that according to the Pythagoreans is the perfect number because it is the sum of 3 and 4 (triangle and square)”
May 19, 2011 | 1 Comment
Designed by Madeleine Skjelland Eriksen | Country: Norway
“A package design assignment to make a package for the perfume Ègoiste by Chanel.
The package was to be informative, available and appealing to blind (with braille text), visually impaired and people with regular eye sight.
The package is made out of steal to underline the masculinity and sophistication. The design itself is meant to be clean, and the braille text, along with being inclusive to blind, works as a decorative element in the design.”