Lovely Package

Curating the very best packaging design

Borderfields

July 27, 2011 | 3 Comments

Borderfields

Designed by Cubic | Country: United Kingdom

“Borderfields had been around a while, but sales were flagging. Our task was to breathe new life into the brand, and drum up some more interest in the supermarkets. We created a fresh new colour palette, together with a series of feel-good illustrations, to reflect a feeling of innocent, approachable charm.”

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Black Market Goods

July 27, 2011 | 7 Comments

Designed by Marco Manansala | Country: United States

Conceptual packaging from Los Angeles based designed Marco Manansala.

“The project was to create a promotional beer packaging piece for a fictitious brewing company called, Black Market Goods. Because of the company name, the bottles were created to resemble illegal weapons sold in the black market. Each bottle took about 10 hrs to create due to the long drying times of the primer paint used for the body. Shiny yellow engine enamel was used on the removable fins, cap and on the base of the bottle to offset the matte color of the primer. Finally, a wooden box with a bracing system was designed and constructed to hold the bottles in place during transportation.”

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La Tomatina

July 26, 2011 | 3 Comments

Designed by Chris Cavill | Country: United Kingdom

“Pitched advertising campaign for the world’s largest tomato festival La Tomatina, situated in Bunol, Spain. The campaign targets the audience by a series of guerilla advertising and direct mail. The promotional pack contains a squishy rubber tomato, which reveals the festival logo once stretched (conceptually giving the viewer an insight to the festival). The container for the promotional item is designed in the style of paint packaging and plays on the phrase ‘paint the town red’.”

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Berezco Pacharán

July 26, 2011 | 3 Comments

Designed by CB’a Graell | Country: Spain

“The design agency CB’a Graell, specialized in packaging and branding, has created the image for Berezco, the new pacharan of Ambrioso Velasco (Diego Zamora Group). The new design consists in the deconstruction of the brand. The use of a typography that communicates origin and tradition juxtaposed with a black background that makes the colours vibrate and the form of the bottle itself, enables the brand to transmit both authenticity and modernity: values that define a product that has been exclusively elaborated with the best blackthorn originating 100% from Navarra and whose traditional maceration process enables us to savour the authenticity of this pacharán.”

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Piranha Chicca Chips

July 25, 2011 | 3 Comments

Designed by Watts Design | Country: Australia

“Watts Design, Melbourne, Australia is a brand specialist creating packaging for a variety of products for over 20 years. Watts Design was asked to create this new packaging for PIRANHA chicca chips, a gluten free snack thats made from chic peas. The film we chose for this product was a MATT BOPP, a semi transparent film that ads a touch of deli gourmet feel. With simple typography and basic flavour ingredient cameo photography, this design has been an instant success in the Australian marketplace. Very different, very tasty and very chic!”

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Student Work – Phoebe Mak

July 24, 2011 | 2 Comments

Designed by Phoebe Mak | Country: United States

“The assignment was to redesign an existing brand of wine in the market today. I chose Beaulieu Vineyard as my brand and designed labels for a lower end Cabernet Suavignon and Chardonnay and a higher end Cabernet Sauvignon along with a wine case.”

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Rabbit Children

July 23, 2011 | 0 Comments

Designed by Brian Danaher | Country: United States

“The CD package may be on the decline but that decline also creates an opportunity to stand out. For their new EP, Rabbit Children wanted to create a package that could be used as both a self promotion tool and appeal to their fan base. The limited edition letterpress printed package, which includes an insert with illustrations inspired by the band’s lyrics, was sent to music journalists and bloggers, radio stations and concert promoters. The packaging helped create awareness for the new release by standing out from the generic CD comps and digital download codes typically sent by most labels.”

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Great Western

July 22, 2011 | 2 Comments

Designed by St. Bernadine Mission Communication Inc. | Country: Canada

“Saskatoon, Canada’s Great Western Brewing Co’s eponymous family of beers has been a regional favourite for over 20 years. In advance of moving into new markets, Saint Bernadine Mission Communications was asked to update the brand to better reflect the mainstream flavour profile and positioning and increase shelf presence.

Key messaging included refreshment, heritage, tradition, and dedication to quality, shown by research to be important to core consumers.

The existing logo was reworked to retain key characteristics and improve readability and shelf presence. A die cut label and award seal represent quality, the employee founded statement celebrates heritage, the brewery graphic acknowledges tradition, and the “extra aged” text highlights a true point of difference in their brewing process that results in much smoother beers. As well, a section was provided to enable someone to “dedicate” a case of beer to by way of thanks. The design system needed to accommodate four (and potentially more) flavours.

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Pangea Organics Skincare Discovery Kit

July 22, 2011 | 5 Comments

Designed by Josy Ivy | Country: United States | Fonts: FF DIN

New Pangea Organics Skincare Discovery Kits with travel size products enclosed. Three kits by skin type distinction.

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Student Work – Larisa Mamonova

July 21, 2011 | 16 Comments

Designed by Larisa Mamonova | Country: United States

“Russky is a project for logo class where we had to come up with a hotel idea. I decided to go with Russian theme for my hotel idea.  Russky would be a prestigious and luxurious boutique opening it’s location in the heart of San Diego. The hotel will have identity and branding system to appeal to hip and urban  young professionals, ages 25-40. The unique challenge of this task was not to relay on stereotypical elements of Russian culture that American audience is most familiar with, instead I decided to look beyond commonly known novelties. I searched for inspiration from vintage documentation during Soviet Era, 40’s and 50’s Russian fine art, and of course propaganda posters.  The key was to combine all those traditional and historical features with the clean look of contemporary design movement. With that combination of ingredients I was able to give a fresh look to a familiar subject of Russian constructivism and old world charm. Russky hotel is a history driven concept without looking dated provides an ultimate New Russian experience that is integrated into brand’s sensibility through luxurious accommodations and attention to detail.”

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Lovely Package

Curating the very best packaging design


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