December 20, 2011 | 4 Comments
Designed by Leo Burnett Dubai | Country: United Arab Emirates
Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs are constantly inventing new recipes and adding it to the menu every month. The bakery wanted this uniqueness to reflect in their packaging too.
Idea: We quantified what the taste buds of our customers experienced. So for example if a cake that offered a surprise in every bite weighed 1200 grams, the packaging would read, ‘1200 grams of surprise’. We created 11 different packaging designs that were fresh, engaging and playful by using interesting typography and illustration.
Results: Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.
December 19, 2011 | 2 Comments
Designed by nu:amsterdam | Country: The Netherlands
“Dr van der Hoog is a Dutch Cosmetics brand with a 75 year heritage. They decided to radically reposition their brand to a stylish statement of natural beauty. The Creative network nu:amsterdam created the new identity for the 60+ products assortment.
The designers chose an iconic centered layout, applied to simple white packaging for the moisturizers category. Colour accents in the product descriptors help consumers navigate the 6 ranges assortment. Heavy materials, refined silver lines and the logo embossing confirm the quality and authority of the brand.
In the product presentation kit the contrast of the unfinished birch wood against the shiny packs makes a great impact, communicating natural beauty in a simple way.
The younger face masks category requires more dynamism and power, which is what explains the abundant use of natural ingredient photographs on the packs.
The humorous product descriptors add youth and fun to the packs, that are still part of the brand identity.”
December 19, 2011 | 1 Comment
Designed by HUB | Country: United States
“HUB is pleased to share the 2011 Major League Baseball All Star Retailer invitation suite we designed and produced for Nike. This year’s MLB invitations featured the same Southern Spanish flare as the retreat’s location: the luxurious Montelucia resort and spa in Scottsdale, AZ. HUB teased Nike’s top baseball retailers with a series of captivating invitations, each revealing more and more information about this year’s retreat. First, recipients received a custom, hot stamped wood box containing a hardbound book. Then, we sent out a muslin bag containing a notebook with custom leather embossed cover. And, finally, we sent out an embroidered robe along with the official invitation sealed with a custom wax seal.”
December 18, 2011 | 0 Comments
Designed by Shane Cranford | Country: United States
“Device Printshop is a public access letterpress and screen printing studio located in The Wherehouse, home of Krankies Coffee in Winston-Salem, NC. This year as a holiday gift coffee liqueur was handmade using local coffee and moonshine from our friends at Krankies Roasters and Piedmont Distillers. The packaging for the concept was inspired by the burlap bags used for shipping unroasted beans. The bags were screen printed using a unique blend of thickened coffee and dye. Hang tags were letterpress printed and stamped.”
December 18, 2011 | 6 Comments
Designed by Andreas Krapf | Country: Germany
“The goal was to create a unique and fun packaging for the Denada T-shirt. The tin package can be used as a storage container after unpacking the order.
December 17, 2011 | 0 Comments
Designed by Hornall Anderson | Country: United States
“How does a brand shift preconceived consumer expectations, especially when it’s a gluten-free product typically considered lacking in taste? This was the challenge pizza franchise, Garlic Jim’s faced when launching their gluten-free pizza offering to a broader, in-store retail audience.
With an estimated 18 million people in the United States sensitive or allergic to gluten to some degree, Garlic Jim’s approached Seattle-based brand design firm Hornall Anderson to help them expand their already successful in franchise gluten-free pizza to frozen opportunities by venturing into grocery stores. With this new endeavor, they looked to Hornall Anderson to help them better communicate their point of difference with consumers and retailers alike.
December 16, 2011 | 2 Comments
Designed by Studio h | Country: United Kingdom
“Branding and packaging design by Studio h for Brio and Vardo, two new brands for the first detergent products to be manufactured in Georgia. Aimed initially at the Georgian market and their neighbouring countries, it was important that Brio and Vardo appealed as local brands reflecting their Georgian provenance and at the same time competed on shelf with the large global competitors. Standing aside from the industry norms Studio h concentrated on using symbolic imagery to create an emotional link to the culture. The branding for Vardo uses a rose, Georgia’s national flower. Brio’s circular illustration reflects the mountains and trees of Georgia’s landscape and the colour palette references the natural hues of the Southern Black Sea region.”
December 14, 2011 | 3 Comments
Designed by Jing Projects | Country: China
“Jing Projects was commissioned in spring 2011 to design an identity system and the interior design for Ashé, a new desert brand in Qingdao.
The whole identity includes the logo, interior, cups, cake packaging, pins, etc.”
December 13, 2011 | 0 Comments
Designed by Angelini Design | Country: Italy
“New Amarelli packs by Angelini Design. This new packaging is the latest “pearl” that Angelini Design has created for centenary Calabrian confectionery company Amarelli. The small boxes are made in metal and mimic the colors of anise and mint. The typically retro style, material and finish are the result of a mix of quality, refinement and attention towards tradition, values that Amarelli has always carried forward with coherence, allowing it to maintain a solid position as one of the longest standing Italian brands.”
December 13, 2011 | 2 Comments
Designed by Sturm & Drang | Country: Sweden
“Hello Winelovers! This box contains 4 glasses for red wine (white wine/champagne). The shape is unique and makes the wine feel bigger.
The man on the front of the package is a famous Swedish wine connoisseur called Bengt Frithiofsson. He is known for his passionate and personal attitude towards wine and he often starts his TV shows by saying “Hello Winelovers”. The glasses is a collaboration between him, an industrial designer and a swedish glass company; SEA glasbruk. Our solution was to make the famous Bengt Frithiofsson the “cover-boy” of the package and to let him tell the interesting story of the unique design of the glasses, both on the front and on the backside. The rough brown box with its rope handle is inspired by cases for wine bottles.”