November 14, 2011 | 4 Comments
Designed by Uniform | Country: Norway
“Helios has since 1969 provided organic and environmentally friendly products to the Norwegian market. The products have traditionally been sold purely through specialty shops for organic products. Now the Helios brand is being launched to the people.
Uniform won the pitch to reposition the Helios eco-brand last year. The challenge was to transform the Helios brand from being a brand just for the typical eco-consumer, to become a brand for the regular retail customer.
November 13, 2011 | 4 Comments
Designed by jkr | Country: United Kingdom
“The best scents tell a story, capturing a memory or a moment in time. This is true of the new Penhaligon’s fragrance Juniper Sling, which launches this month with packaging designed by jkr.
“Juniper Sling is a very exciting concept. The fragrance is inspired by the botanical ingredients within London Dry Gin” explained Sarah Rotheram, CEO, Penhaligon’s. “We look to create fragrances that have a very British beat to them, and Gin is very much a part of the history of London. To create this fragrance, we have had the pleasure of working with an icon within the fragrance industry, the perfumer Oliver Cresp”.
“The brief was very clear on the mood and emotion we wanted Juniper Sling to conjure up from a design point of view” said Jovan Buac, Account Director, jkr. “It’s about gin cocktails in the 1920’s, bright young things and art deco nuances.” As always, Penhaligon’s aims to play on its heritage but with a nod to the modern. “The design aims to deliver simple elegance with patterns inspired by 1930’s architecture but shown in a very subtle way through the use of silver foils on the box” said Liz Stannard, Designer, jkr.
With a newly designed over-sized box structure and metal bow-tie, jkr strived to add more weight and luxury to Juniper Sling, whilst still ensuring it fitted with the rest of the Penhaligon’s range.
“This design is all about tactility and layering, but with simplicity at the heart of the design. The paper stock is tactile whilst the use of silver foils and varnishes helps create a luxurious feel” said Judith Allan, Production Director, jkr.
“The use of real metal features on the bottle & box was key. This aspect of the design was inspired by classic decanter labels and helped provide authenticity while building on the gin story at the heart of the fragrance” said Liz Stannard, Designer, jkr. “Of course, producing these labels was technically challenging, but the result is superb” added Judith Allan, Production Director, jkr.”
November 12, 2011 | 4 Comments
Designed by Kostym | Country: Sweden
“Hemköp is a part of the Swedish grocery chain Axfood. The stores are in central locations throughout Sweden. Hemköp offers its customers a wide and affordable range of inspiring foods and good service to meet and exceed customer expectations.”
November 10, 2011 | 7 Comments
Designed by Monday Collective | Country: United States
Mina Harissa is a new, premium Moroccan red pepper sauce simply made with six natural ingredients (red bell pepper, red chili pepper, garlic, olive oil, vinegar, salt) and comes in three flavors (mild, medium, spicy).
Co-Founder, Fouad Kallamni, came to Monday Collective for a brand design that both differentiates within a crowded category and connects with the taste conscious consumer.
The brand identity simply expresses the culinary culture, provenance and authenticity of Mina Harissa, a sauce hailed as the heart and soul of Moroccan cuisine. The simple brand icon captures the essence of Mina Harissa by using the six ingredients of the sauce within the shape of a red bell pepper when cut in two. Its style reflects patterns and graphics found on traditional Moroccan tiles and textiles. The logo was inspired by Arabic letter forms, expressed with a touch of contemporary style. All of this combined with a color palette of tones of black with a hit of spicy vibrancy gives Mina Harissa a premium, authentic style that sets it apart from the other sauce brands.”
November 9, 2011 | 11 Comments
Designed by Mucho | Country: Spain
“DVD packaging for Pago de los Capellanes, a special winery from Spain. It was a quite simple idea, but a dificult work through process. The sun comes out at Pago de los Capellanes vineyards.”
November 9, 2011 | 1 Comment
Designed by Monnet Design | Country: Canada
“A new box we designed for Gourmet Settings. This is an example of possibly the most inexpensive and standard structure made to look elegant – a simple, bold solution to shipping online web orders of Karø dinnerware.”
November 8, 2011 | 2 Comments
Designed by Retno Hadiningdiah | Country: Australia
“The brief was to create packaging for a premium of absinthe. I chose the name The Black Sheep because of the misconception of absinthe being hallucinatory.”
November 8, 2011 | 10 Comments
Designed by Pearlfisher | Country: United States
“Pearlfisher has refreshed the packaging for Help Remedies – the New York City-based boutique pharma company and creator of minimalist medicine – as part of Help’s national Take Less campaign.
As part of the rollout of the Take Less campaign, Pearlfisher was tasked with refreshing the packaging for the existing product range and for the addition of new variants to the portfolio – including Help I have a stuffy nose.
Jonathan Ford, Pearlfisher Creative Partner, says, “We have refined the identity and colorcoded the embossed pill shape to make the overall brand architecture more visually strong and to give the brand better stand-out and immediacy of recognition. The design evolution dials up Help’s equities, creating an ownable secondary language through the pill iconography, that will be used across further brand touchpoints and communications.”
November 7, 2011 | 4 Comments
‘Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.’
“This concept takes the Body Shop back to its roots. The tickets allow the design to display the provenance the product does not justify and underpins the five core brand values.”
November 7, 2011 | 3 Comments
Designed by Atelje Balant | Country: Slovenia
“Apple wine, perhaps more familiar under the name apple cider, requires no introduction whatsoever in the British Isles, where its local admirers and faithful consumers value cider quite on the same scale as beer. But while any introduction of the beverage would already be wasted words in the UK, one can’t claim the same for the arrival of its subalpine version in the Slovene market. Simply put, the birth of Slovene cider from Pivovarna Laško’s presses required more than just words. It required its own story.
AteljeBalant integrated the launch of Pivovarna Laško’s new apple wine beverage into a narrative of brand development incorporating all the necessary steps of strategic identity building. We gave the tale of sweet apple wine the playful name iC Cider and developed its illustrative content on the graphic basis of a star as a symbol of fun. This is how we gave an anonymous product a unique basis of identity for all the branding activities to follow, which were performed as design solutions for various brand materials (the logo, the iC Cider bottle, printed advertisements, brochures, the TV ad) in combination with a wide range of sales-support materials.”