April 17, 2011 | 1 Comment
Designed by Orontas | Country: Canada
“Orontas is fundamentally about keeping things simple and being straight forward so we wanted the aesthetic of our 2011 Spring/Summer line to reflected that.
When we entered the cycling maintenance market last year with our Bike Care Lubricant in Canada we were overwhelmed by how cluttered it was with over sized product lines; some we’re toxic, some are wax, some are synthetic, some are “green”. It’s all confusing to the shopper who really just wants a product that will get the job done without making them feel guilty about using because of it’s negative environmental impact.
Our goal was to communicate transparency, even if it meant showing product imperfections, like sediment. That’s the reality of working with natural ingredients; it is what it is and the proof is in the pudding.
April 17, 2011 | 3 Comments
Designed by Sanyukta Kothari | Country: United States
“The dessert beer is called Un Peu, French for ‘a little’, which is exactly how an indulgence like this should be. It is bottled in small and slender 180 ml (6.3 fl. oz.) bottles, rather than the standard stubby 12 fl. oz. bottles, a size carefully chosen based on the unusual product category. It is also packaged in 2-packs, rather than 6-packs, as it is not boisterous frat-party beer meant to be consumed in giant quantities, but dessert beer, that calls for a more sophisticated and intimate drinking experience. Like a special date, with a close friend, or over fine conversation late into the night.
Drawing from the rich, warm colour palette of the Moulin Rouge and the ostentation, the label graphics depict the heady crescendo of flavours in the beer. The type is inspired by the French Art Nouveau typography of the late nineteenth century, and has been re-drawn and embellished to fit the modern context. The 2-pack has been designed to resemble a bag (similar to wine gift bags), perfect for gifting.”
April 17, 2011 | 5 Comments
Designed by HartungKemp | Country: United States
“The makers of Mom’s Best Naturals breakfast cereals recognized that their existing branding and boxes were impediments to growing their value brand’s retail footprint nationwide. Their existing boxes looked “low price,” but sacrificed brand equity, too.
HartungKemp’s colorful, illustrated redesigns reprioritized “quality” and “natural” to put them first in the client’s brand story. They also established emotional bonds and brand equity with cereal shoppers.
HK’s new boxes made an immediate impact on the client’s bottom line. The Mom’s Best Naturals sales force and distribution channels demanded an expansion of flavors even before the first new cereal box had gone into production. Retailers embraced the new look based on how it stood out on the shelf and how it engaged consumers.”
April 16, 2011 | 0 Comments
Designed by Special Projects | Country: United States
“There are two things you don’t want to put into a baby’s mouth – germs and chemicals. So we came up with a unique product to deal with this conundrum – Silver Spoon. It happens that silver is naturally antimicrobial, so we infused our recycled plastic baby spoons with 100% pure silver ions in order to keep your little one away from nasty germs without using common chemical germicides. We also wanted to create a gift-able item out of a otherwise utilitarian baby product, so we packed it accordingly.”
April 15, 2011 | 7 Comments
Designed by Leslie Ortiz | Country: United States
“Pan, originally an old record shop, is a bakery in Brooklyn, New York. Inspired by the bakery’s location, I developed
two distinct solutions that reflect the influence of vinyl records and clustered, hand drawn street art.”
April 15, 2011 | 0 Comments
Designed by Timothy Batterham | Country: Australia
“Courthouse Brewery is an extremely small, family run brewery run out of the old Courthouse situated in Dalgety, NSW. While currently only brewing reasonably small batches for distribution amongst family and friends, the brewery has the capabilities of brewing on a far larger scale for commercial sale. The brewery wanted to create branding that could be used across all of their products as a generic label for the beer they brewed.
My solution was some branding that was, for convenience, printed on packaging tape, and could be cut and fitted to the individual bottles or to boxes of the beer for storage or distribution. I designed a generic label that could be used across all of their different brews and filled in individually or with another label in case they ever felt the need for the extra information for sale or storage purposes.
The branding concept was designed to communicate the same “fill in the blanks” idea that the labels were based on. This idea also communicated the kind of personal attention given to each batch of beer they make and shows the personal love and care this family has for their brewing.”
April 14, 2011 | 2 Comments
Designed by Cactus Restaurants Ltd. | Country: Canada
“The wine is produced by R Wines in Australia exclusively for Cactus Restaurants based in Vancouver, BC. The name and label easily sums up what the wine is all about… big and bold, over-the-top and HIGH in alcohol.”
April 14, 2011 | 1 Comment
Designed by Dow Design | Country: New Zealand
“Columbine, the iconic hosiery brand, has been given a fashionable new look at the hands of brand design expert Dow Design.
The new logo and branding modernises the Columbine image, positioning the brand as a quality product for the mainstream market and creating brand cohesion across the range.
“We wanted to communicate Columbine’s quality and stylishness while making an impact,” says Dow Design’s Creative Director Donna McCort.
“Although a trusted brand, Columbine lacked the personality needed to properly stand-out and attract the attention of younger shoppers. By giving the brand a fashionable new look, the packaging reflects the modern quality product inside and keeps Columbine right up with its competition.”
April 14, 2011 | 1 Comment
Designed by Base | Country: United States
“Pantone is the international standard for color in the world of design.
Identity, packaging, and launch campaign for Pantone Plus, the successor to the Pantone Matching System. We designed a logo lockup with the new name and framed it in the context of the iconic Pantone chip.”
April 14, 2011 | 4 Comments
Designed by Jansen Harris | Country: United Arab Emirates
“Evelyn’s chocolate sauce recipe has secretly passed from one Evelyn woman to the next over several generations. This sense of heritage and handcrafted quality inspired the creation of the identity and influenced the design to elevate chocolate sauce to a position of being a personal, almost everyday luxury. Rich and chocolaty, this indulgent pleasure is the perfect desert for any dinner party. We were asked to strategically position, create an identity and design packaging for this decadent new brand.”