July 6, 2011 | 5 Comments
Designed by Caroline Brickell | Country: United States
“Beijing Buffet Fortunes are a cheeky take on an assignment to design packaging for a product native to the United States. (Many Americans are unaware that the fortune cookie originated in San Francisco!)
Each animal represents one of the twelve parts of the Chinese Zodiac. Squeeze their cheeks and voilà! Out pops your fortune. The innovative shape, cut from a single piece of cardstock for easy assembly, protects the cookie inside from breaking. Collecting the entire set is a challenge that’s sure to encourage repeat customers!”
July 5, 2011 | 1 Comment
Designed by Marry Tonnu | Country: United States
“Package Design for Cashmere Cream Soda, a gourmet cream soda company looking for a refreshing design that would appeal to a large demographic. These soda’s come in a variety of flavors. The colors used throughout the design are meant to represent to flavor of the soda; a delicious fruit paired with vanilla.”
July 5, 2011 | 3 Comments
Designed by Gerardot & Co. | Country: United States
“Wine lovers and consumers of all packaged goods are becoming more and more aware of the impact of their purchase decisions. Products that “walk the walk” make it very easy and convenient for consumers to live a more sustainable lifestyle.
Torché is a sustainable wine that cares about the earth. So of course the box and bottle labels were designed to be printed on 100% post-consumer paper. But what really makes this wine unique is what you can do when the bottle is empty. Each bottle of wine includes hardware to create a mountable tiki torch for your back yard. Sustainability can be so cool.
This idea really “caught fire” (no pun intended) when we featured a blog post about how to make your own back yard tiki torch by repurposing empty wine bottles. Over 600,000 visitors + 2,000 Facebook “likes” + 42 tweets and countless retweets since the blog post originally debuted.”
July 5, 2011 | 2 Comments
Designed by JJAAKK Design | Country: United States
“Identity and packaging redesign for a line of all-natural, carbonated fruit juice beverages. A bold and refreshing drink without the typical added sugars and other junk, the design neatly tells the whole story: bubbles and fruit are all you need.”
July 4, 2011 | 2 Comments
Designed by Salad Creative | Country: United Kingdom
Colourful, fun packaging for Dorset-based Olives Et Al olive oil.
July 4, 2011 | 2 Comments
Designed by Kanella Arapoglou | Country: Greece
“The concept behind this wedding invitation was based on the fact that nobody, besides the couple, knew or could imagine that they have decided to get married. The tiny wooden box looks like a shipping crate and surprises the recipient with its contents. The “top secret” is partially revealed when the guest opens the package and reads the card saying: “See you in September”
July 3, 2011 | 2 Comments
Designed by Version-X Design | Country: United States
“As part of I.C.O.N.‘s rebranding initiative, Version-X was tasked with creating all new set and kit boxes for their products. They wanted packaging that would not only be beautiful, but also environmentally friendly. Three versions of the intro kit were designed, each using the same shell and drawer shape but with a unique, brightly-colored band around the outside to easily identify the contents.
The shell of each kit is constructed of corrugated e-flute with a 1-color charcoal flood coat on the outside. The inner drawers are also e-flute with a pattern printed in the same charcoal color. Each kit is wrapped in one of three brightly-colored bands that featured the contents of the box so that the different kits are easily identified. Each kit also has a handle, providing for portability of the heavy product.
July 2, 2011 | 11 Comments
Designed Anna Leushina | Country: Russia
“T-shirts are packaged into recycled beer bottles, the most popular drink in underground culture. The bottles are smashed to get the t-shirt out –according to an underground practice of fighting with bottles and using them like a self-defence device.
Like different beer types and music styles, shirts are divided into three types – soft, classic and dark. The illustration can be turned both up and down to look properly and symbolize an eternal circle.”
July 1, 2011 | 4 Comments
Designed by Niamh Richardson | Country: Ireland
“The project was self-directed and the students were invited to write their own brief on whatever interested them the most. I chose to create an identity and packaging design for a fictional chocolate company called ‘Cacao Monkey’. The text on the front of the packaging was die-cut by hand into rough brown paper, chosen to suggest the organic chocolate. This reveals the bright aluminum foil beneath, which distinguishes each flavour of chocolate. The minimal design reflects the simple, honest ethics of the brand: organic, fairtrade and eco-friendly.”
July 1, 2011 | 17 Comments
Designed by Ric Bixter | Country: United Kingdom
“The brief was to go into the pound shop and pick out something that seemed dull and completely re think the packaging of it. The idea is that the elastic band in the middle squeezes in the box and the strong the band, the most the box is squeezed.”