Lovely Package

Curating the very best packaging design

Lovely Honey

April 4, 2011 | 8 Comments

Designed by Jamie Nash | Country: United Kingdom

“Design and illustration for Lovely Honey. The identity uses a heart motif to reference both the name of the product and also the natural health benefits associated with honey. A limited colour palette and hand drawn style helps create a simple, natural feel. The heart motif continues throughout across items such as secondary packaging and illustrations.”

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FreshColor Coffee

April 3, 2011 | 2 Comments

Designed by Benjamin Dooling | Country: United States | Fonts used: Gotham, Soho

“Designed and screen printed on kraft paper stand-up pPouches and gusseted bags filled with locally roasted coffee, with a message aimed at specific target audiences emphasizing on the skill set of typography, packaging and hands on creativity.

The design allows for placement of a “date roasted” area by using a traditional alphanumeric stamp giving a very custom and authentic effect on a carefully crafted bag.

Word play and large type throughout the packaging to reinforce portfolio and website theme of FreshColor (recently moved to benjamindooling.com).

Inside of the bag contains a small card reading “lets talk over a cup of coffee”.”

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Sifteo

April 3, 2011 | 3 Comments

Designed by New Deal Design | Country: United States

“The packaging we created for Sifteo is a playful and communicative showcase for the young company’s first-ever product. A distinctive design language drawn from iconic dance step patterns mirrors the interaction of the Cubes and provides an element of storytelling. A shimmering arrangement of stylized Cubes is printed on the packaging with a spot-UV finish; showing the cubes in motion with dashed arrows illustrating their next move.

Graphics are purposefully layered throughout the Starter Kit packaging to provide cues to the user of the contents within. A large clear window in the sleeve reveals the Cubes. As you slide off the sleeve you are presented with a Wi-Fi dongle and a quick-start card. Removing the quick-start card reveals the Cubes dock. Behind interfolded paper additional items are stored – cables and charger. Fun and lively color pops reinforce the playful branding of Sifteo and serve as a visual contrast for the individual Cubes displayed. This process of discovery is geared to simplify the introduction of the first-of-its-kind fun device.”

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Lodge Hill

April 2, 2011 | 0 Comments

Designed by Parallax Design | Country: Australia

“Jim Barry purchased the Lodge Hill vineyard in 1977, as he was sure it would “produce some of the best Riesling in Clare.” Situated on the eastern ranges of the township of Clare, it is one of the highest vineyards in the Valley at an altitude of 480 metres, and is ideal for producing steely, minerally Rieslings, distinctive to the area”

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Original 16

April 1, 2011 | 5 Comments

Designed by St. Bernadine Mission Communication Inc. | Country: Canada

“Great Western Brewing Company, from Saskatoon, Canada, enlisted St. Bernadine to develop a new, premium Canadian Pale Ale for the domestic market. The brewery was founded in 1989 by 16 employees, who fought to save their jobs when a merger between Carling and Molson threatened to close the plant. They bought the brewery, and went on to win many international awards for their beer. Over twenty years later, this new beer is a tribute to the original 16 founders of Great Western Brewing Company, and the spirit, passion and dedication they have brought to brewing the best beer possible.

Premium cues include refined typography, ample white space, and silver metallics with gold accents. Initial market reception is extremely favourable.”

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Hatch Egg Coloring Kit

April 1, 2011 | 4 Comments

Designed by Hatch | Country: United States

“It’s that time of year again… the 4th Annual Hatch Design Egg Coloring Contest has taken flight!

We’ve mailed over 700 egg coloring kits this year (you may have already received yours!). Recipients can enter a photo of their best egg design at hatchsf.com and vote on other eggs, rating them from rotten to golden. The winner is awarded a 24k gold-plated egg cup trophy.

Happy coloring!”

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Sussner Design Company’s Survival Item #9

March 31, 2011 | 1 Comment

Designed by Sussner Design Company | Country: United States

“Every year Sussner Design Company designs a survival item to send to our friends, clients and new business leads. This year’s survival item is a ceramic coffee cup that comes with a packet of instant coffee to be used for their first cup of joe. Also included is a card to inform recipients of our newly designed website. Its hard to go wrong with great coffee and design.”

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Broken Trail

March 31, 2011 | 4 Comments

Designed by Imaginaria Creative | Country: United States

“Broken Trail Foods, headed by owner Todd Broughton, is a new company just getting into the retail food industry.  They came to us to design their first product line, a BBQ sauce so tasty that it would make a New Yorker want to be a Texan. The secret recipe has been perfected by the Broughton family for 50 years. A lot of history and pride go into each bottle, so this was an important element to capture in the design.

The main challenge was creating the look and feel of a down-home Texas BBQ sauce while making the product jump off the shelf amidst all of their competitors. We’re happy to say that these bottles of joy are flying off the shelves and smothering smoked meats across the South.”

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Chocolate Kiss

March 30, 2011 | 1 Comment

Designed by Nadine Geissbühler | Country: Switzerland

“Packaging design and naming for the new mini chocolate cake of Kern&Sammet. As chocolate is a kind of love-compensation, this small sized chocolate cake is like a kiss.”

The Scarlet Letter

March 30, 2011 | 1 Comment

Designed by Parallax Design | Country: Australia

“All technology is eventually appropriated for the most basic of human needs—love, lust and sin. The invention of the postal service was no different. How many couplings found their start, and end, via an impassioned letter? Named in part after this phenomenon and Nathaniel Hawthorne’s magnum opus of the same name, The Scarlet Letter is a hedonistic sparkling version of Padthaway Shiraz.”

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Lovely Package

Curating the very best packaging design


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