June 4, 2010 | 9 Comments
Designed by Tank Design | Country: Norway
“The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market.
Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.”
June 4, 2010 | 8 Comments
Designed by Subconscious Co. | Country: Thailand
“TrueCoffee, the coffee shop that serves coffee and bakery with high-speed internet in a cozy and modern atmosphere, expanded their food range to a quick bites like hot dogs. They wanted hot dog packaging that would attract teenagers. We reinterpreted the word ‘hot dog’ and created a lovely dachshund character.”
June 3, 2010 | 0 Comments
Designed by Milner Gray, circa 1950s | Country: United Kingdom
A collection of packaging design sourced from a 1956 publication of Graphis (no. 69)
June 2, 2010 | 4 Comments
Designed by ILoveDust | Country: United Kingdom
“Since its launch, TSC Food’s premium range of chilled soup and pasta sauces has consistently grown in terms of distribution and sales. Major retailers, consumers and the competition were all starting to take notice. TSC Foods wanted to further strengthen the GLORIOUS! range and shake-up the soup and sauce category.
Branding agency Lambie-Nairn uncovered what consumers love about GLORIOUS! – their adventurous and original products, using quality ingredients and flavours from around the globe. Thus, the bold ‘A to Z of Global Flavours’ was born. Partnering with ilovedust an iconic illustration style was created for each letter of the alphabet, representing the authentic global influences and flavours of each product. For example, within the soup range, T is for ‘Toulouse Sausage and Bean’ and M stands for ‘Malaysian Chicken’.
It’s clear that GLORIOUS! has a wonderful and unique range of products that tastes great. We wanted to express this through the branding without being gimmicky. The new pack design ensures the product remains the hero, whilst its fresh simplicity stands out on the shelf. It is also easily expandable as the range grows.”
June 1, 2010 | 6 Comments
Designed by Subplot Design | Country: Canada | Fonts: Portago (customized), Franklin Gothic, Caecilia
“Founded in 1997, Level Ground Trading of Victoria, BC is dedicated to trading fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. Level Ground selected Subplot Design to examine their brand and packaging system and help the company connect with a broader consumer audience.
The packaging platform takes the thought further: the producer is the real hero. Celebrated with intimate, inviting photography “in situ”, the farmers grace innovative zip-locking, authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. From the most prevalent 300g bags, to 2lb club-store bags, 5lb coffee store “eco-cubes”, and 6 and 12-pack shipper displays, the brand comes alive consistently but with rich variation to tell the whole story of Level Ground.”
June 1, 2010 | 1 Comment
Designed by Constantinos Spaliaras | Country: Greece
Premium Greek wine in bag-in-box designed by Constantinos Spaliaras.
June 1, 2010 | 3 Comments
Designed by Gonzalo Perez Otero | Country: Uruguay
“Linea Rossa is a red wine produced in Uruguay and made with an italian wine grape variety called Sangiovese. My idea was to make a modern and fine wine using red lines, which symbolizes this particular grape variety.”
May 31, 2010 | 2 Comments
Designed by BLOW | Country: Hong Kong
“We have created the name and packaging design for a new product of Buffy’s Bakery. Souffy Snow is a souffle-like cake that needs to be kept in the fridge. Different labels will be used for different flavors.
The simple and modern packaging design effectively delivers the feeling of the product – Souffy Snow.”
May 31, 2010 | 3 Comments
Designed by Christine Clayton | Country: United States
“Crayola has a lot of brand equity in their color names. I wanted to create a series of packaging (here: forest green, mod magenta, and purple mountain magesty) which playfully accents these color names.”
May 30, 2010 | 3 Comments
Designed by PikARTZö | Country: France
French designer PikARTZö pairs colourful geometric patterns with rich black for Beö body lotion.