Lovely Package

Curating the very best packaging design


September 20, 2010 | 0 Comments

Designed by Voice | Country: Australia

“It wouldn’t be a stretch to claim that birds are somewhat over represented on wine labels. When Voice was given the task of designing the packaging for Longview Vineyard’s sparkling wine, W.Wagtail, they recognised the importance of creating something that really stood out from the existing flock of bird themed labels.

Drawing on the audacious personality of the wine’s namesake, the Willy Wagtail, Voice modelled the label on the styling of bird watchers membership certificate from the 1940s. The ornithological subject matter was an opportunity not only to feature the local birdlife but also to  feature the flora that exists around the vineyard, which hinted at the fruity and colourful flavours of the wine.


Student Work – Jolin Masson-St-Onge

September 20, 2010 | Comments Off on Student Work – Jolin Masson-St-Onge

Designed by Jolin Masson-St-Onge | Country: C

Frei Klavierspielen Nach Klavierakkorden


This conceptual light bulb packaging requires no ink and no glue. The wattage number is punched out of the cardboard, which wraps around the bulb to protect the glass.

via UQAM


Star Wars x Adidas

September 19, 2010 | 1 Comment

Country: United States

The blister pack for these Boba Fett sneakers which are part of the Star Wars x Adidas collaboration are pure genius. We’d love to know who is responsible for the design of this packaging.


Sylvania Halogen Bulbs

September 19, 2010 | Comments Off on Sylvania Halogen Bulbs

Designed by James Hallock | Country: United

Parkinsons Disease: Best-selling Book On The Internet


Designed in 2003 as a personal project. Corrugated cardboard tubes protect the bulbs and offer an interesting visual texture and a change from the standard cuboid bulb box. Thick edges mean these would still be able to be stacked and the recessed ‘lids’ help protect the bulbs from scratches while allowing the consumer to take a peek at the product inside.



September 18, 2010 | 0 Comments

Designed by Inhouse Design | Country: New Zealand

“&Co represents simplicity – of purpose, provenance and production. The winery produces a single exceptional estate wine each season. To emphasise this we’ve pared the identity back to a black and white palette. We’ve made a feature of the type, letting it ‘speak’ to the customer. &Co breaks convention with more traditional looking wine brands, topped off with the uniquely cool closure of a crown seal, we’re not at all upset that once opened we have to drink the whole bottle.”


Student Work – Sarah Cespedes

September 18, 2010 | 0 Comments

Designed by Sarah Cespedes | Country: United States

“Heart, mind, & body vitamins are geared towards people who are interested in natural supplements. The packaging is slightly transparent in order to highlight the beauty of the natural products. The products are in liquid form for people who don’t want to spend their days taking a lot of pills. The patterns on the labels abstractly reflect the different systems of the body that the particular vitamin benefits. The color palette is soothing and pleasant which gives the user a feeling of ease and assurance that the supplements they’re taking are pure and natural.”

Student Work – Joana Costa

September 17, 2010 | 0 Comments

Designed by Joana Costa | Country: Portugal

“After a search of the origin of tea, including the legend of it’s origin came the concept of this range entitled “Orient Tea | The Origin of Tea.” Three varieties of tea are inspired by the three legends of tea; China Tea, Japan Tea and India Tea.

The graphic composition of the packaging was designed using cultural elements characteristic of each country.”


Crabtree & Evelyn

September 17, 2010 | 4 Comments

Designed by Smith & Milton | Country: United Kingdom

“This month sees the relaunch of Crabtree & Evelyn’s fine food range under a new packaging livery by Smith & Milton.

In response to a challenging brief to inject life and character back into the brand, Smith & Milton delved deep into the Crabtree & Evelyn archives and found generations of beautiful hand-drawn illustrations, reworking them into an opulent wrapping to deliver stunning, and highly effective results.



September 17, 2010 | 0 Comments

Designed by Brandon Velestuk | Country: Canada

“Every year, Phillips Brewery crafts a custom pilsner to accompany the 3-day party that is Rifflandia Music Festival in Victoria BC. Festival creative director Brandon Velestuk and Scum Creative Labs created a whimsical plaid label to adorn the bottle. Unfortunately this year, the brewery ended up making its own label, so this version won’t see the printed light of day.”

Ms Men

September 16, 2010 | 0 Comments

Designed by Espulga + Associates | Country: Spain

Simple typographically driven packaging for Mesoestetic’s line of men’s skin products. The numbers represent the steps involved for treatment.


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Lovely Package

Curating the very best packaging design