Lovely Package

Curating the very best packaging design

Student Work – Joana Costa

September 17, 2010 | 0 Comments

Designed by Joana Costa | Country: Portugal

“After a search of the origin of tea, including the legend of it’s origin came the concept of this range entitled “Orient Tea | The Origin of Tea.” Three varieties of tea are inspired by the three legends of tea; China Tea, Japan Tea and India Tea.

The graphic composition of the packaging was designed using cultural elements characteristic of each country.”


Crabtree & Evelyn

September 17, 2010 | 4 Comments

Designed by Smith & Milton | Country: United Kingdom

“This month sees the relaunch of Crabtree & Evelyn’s fine food range under a new packaging livery by Smith & Milton.

In response to a challenging brief to inject life and character back into the brand, Smith & Milton delved deep into the Crabtree & Evelyn archives and found generations of beautiful hand-drawn illustrations, reworking them into an opulent wrapping to deliver stunning, and highly effective results.



September 17, 2010 | 0 Comments

Designed by Brandon Velestuk | Country: Canada

“Every year, Phillips Brewery crafts a custom pilsner to accompany the 3-day party that is Rifflandia Music Festival in Victoria BC. Festival creative director Brandon Velestuk and Scum Creative Labs created a whimsical plaid label to adorn the bottle. Unfortunately this year, the brewery ended up making its own label, so this version won’t see the printed light of day.”

Ms Men

September 16, 2010 | 0 Comments

Designed by Espulga + Associates | Country: Spain

Simple typographically driven packaging for Mesoestetic’s line of men’s skin products. The numbers represent the steps involved for treatment.


Black Fig

September 16, 2010 | 1 Comment

Designed by Phillips Design Group | Country: United States

“Phillips Design Group has completed work on the recent launch of Black Fig Vodka, the only natural fig infused vodka in the world. Black Fig is produced locally in Boston from select wheat grain, naturally infused with Calimyrna figs, and bottled by hand in small batches. Phillips developed the Black Fig brand including naming, brand identity, packaging, launch strategy/materials and website.

Black Fig Vodka is the brainchild of Randy Nason and Mitchell Maxwell; the two have been infusing figs and vodka at their restaurant Maxwells 148 in Natick, Mass. for several years. “People fall in love with the Black Fig—it’s a vodka that can be enjoyed as a cordial, in a mixed drink or as a martini, its very diverse,” says Nason. “Over the years people have been inquiring as to where they can purchase it. So we decided to bring it to the marketplace.”



September 16, 2010 | 0 Comments

Designed by McLean Design | Country: United States

New work from California based McLean Design. Ojio produces organic superfood products sourced from the most mineral-rich, nutrient dense, micro-environments on the earth.


Student Work – Jamie Prendergast

September 15, 2010 | 0 Comments

Designed by Jamie Prendergast | Country: United States

“This redesign of V8’s V-fusion packaging was part of an assignment for an Advanced Packaging class. The name fusion suggests technology and science, so I redesigned the logo and packaging to convey a more high-tech and modern feel. For the packaging, I used a plus sign as the main element to reflect the positive benefits of the product and the wide variety of fruit and vegetable juices that come in the beverages. The colored gradients on the plus signs correspond to the flavors of the product.”


Gauss LED

September 15, 2010 | 3 Comments

Designed by Fastway | Country: Russia

“One year after the release of energy saving bulbs Gauss has begun to produce LED bulbs and lighting based on future technologies. A good product without appropriate packaging is like a city without traffic jams or the President without twitter.

On the basis of color temperature the package boxes are divided into cold, warm and neutral. The quantity of diods is visualised too. Bulbs and lamps are like the happy couple — always together, but need different clothes. Everything is clear and clean — no ideal homes and “New!” signs.

The big LED family members have already settled all over the supermarkets.”



September 15, 2010 | 2 Comments

Designed by LOVE | Country: United Kingdom | Font: Gotham

A combination of wood cut illustrations and clever copy make this food packaging design stand out from the crowd. Stick-on labels provide the name of the chef who cooked the meal as well as pertinent information such as use-by dates and price.

“Working to a very tight production budget, LOVE’s core challenge was to create packaging with cut-through in a cluttered market and reinforce COOK’s position as the most respected provider of prepared meals in the UK. COOK has been supplying the nation with high quality prepared meals since 1997 and was afforded the confidence to communicate key ingredients in a way that emphasized their personality; sophisticated yet playful.

LOVE’s Designer, Emma Morton, said: “We drew on consumers’ insights into what makes a night in ‘special’ and brought them to life in an lively and engaging way. We made the dining at home ‘occasion’ our focus to draw people in. We also embraced and emphasized the fact all COOK’s dishes are lovingly handmade (by people and not machines) and reflected this in every element of the design.”


Lot 44

September 14, 2010 | 0 Comments

Designed by Diego Ballester | Country: Argentina

“Lot 44 is a line of young wines, whose name comes from the careful selection of our best vineyard lots, which identified a unique and distinctive.

Is a project that is designed to prepare high quality wines that reflect the full potential of different soils and skies of Argentina, under concepts of sustainability of natural resources in harmony with the environment.

The main objective is to find suitable regions for each of the varietals we produce to achieve its fullest expression and potential in every wine ralt our roots, commitment, care and passion for what we do.”


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Lovely Package

Curating the very best packaging design