Lovely Package

Curating the very best packaging design

Clive’s Organic Dips

July 12, 2010 | 6 Comments

Designed by Believe In | Country: United Kingdom

“Our approach was to challenge packaging design in this market, currently saturated with uninspiring health food brands and larger supermarket ‘own label’ varieties who suffer from a lack of personality and brand appeal. Clive’s new range challenges the competition in this area and stands apart from anything else on the market through clear differentiation — in both packaging and product.

“Inspiration came directly from the product itself,” explains Blair Thomson, Creative Director. “The basic hand-drawn elements are abstract expressions of the dips and their ingredients. Bold use of colour and shape differentiates between flavours. The overall result is a striking, distinctive on-shelf presence.”

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Guzman Gastronomia

July 11, 2010 | 2 Comments

Designed by Marnich & Associates | Country: Spain

Simple type-driven design for the delivery boxes for a product distributor and wholesaler. The type tessellates together nicely from one box to the next.

Paco & Lola

July 10, 2010 | 2 Comments

Designed by Marta Lojo | Country: Spain

An unusual and playful take on alcohol packaging. We love the polka dots and the square, almost ice-cube like liquor bottles.

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Justin’s Nut Butter

July 9, 2010 | 2 Comments

Designed by TDA | Country: United States | Buy it

Boulder Colorado based Justin’s Nut Butters produces small-batch, natural and organic nut butters. TDA’s design brief stated: signal brand’s combined “culinary,” natural, and fun qualities. From this they created all new packaging with the marketing challenges of increasing distribution in fine food outlets (e.g. Dean & DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper).

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S. Martino Winery

July 9, 2010 | 0 Comments

Designed by Rachel Kinrot | Country: United States

Designs created for wine sold in Italy and Colombia. A nice example of mixing and matching different typefaces to create a cohesive finished solution.

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La Sirena

July 9, 2010 | 5 Comments

Designed by Marnich & Associates | Country: Spain

Some simple food packaging using circular windows/die cuts to show the product inside, and pattern to create visual interest.

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Brie Bistro

July 8, 2010 | 1 Comment

Designed by ID Kommunilkation | Country: Sweden

“Brie Bistro is a traditional quality cheese from Swedish dairy company Skånemejerier. The cheese is mainly sold in whole pieces to restaurants, cafés and catering businesses. Our task was to give the product a new packaging design reflecting the qualities of the cheese and making it stand out from the crowd. The final result is a purely graphic design with inspiration from the beloved French cuisine and old time brasseries.”

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SosoFactory

July 8, 2010 | 7 Comments

Designed by Eduardo del Fraile | Country: Spain

A variety of salts of mass consumption, the containers of which can be distinguished by the initials of each salt flavour. These initials are inspired in the periodic table of elements.”

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Student Work – Joe Montefusco

July 8, 2010 | 3 Comments

Designed by Joe Montefusco | Country: United States

“My class was asked to design the identity (and any subsequent packaging needed) for any company of our choosing, invented or existing. I have been interested in designing my own brewery identity for a pretty long time, so I decided to create Trouble Brewing Co.

The idea behind this invented brewery was it would be a really intense kind of badass punky small brewery located in Seattle, WA. To achieve this look, I implemented a series of various techniques meant to reference the aesthetic of rock gig posters. I wanted Trouble Brewing to have a humorously over the top confrontational edge, so I tore the edges of labels and used type and various phrases to create that feeling.”

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Student Work – Lauren Elise Cassar

July 8, 2010 | 4 Comments

Designed by Lauren Elise Cassar | Country: Australia

“Ponytail Leather Sherry is a premium quality Sherry. The bottle and label are designed to encapsulate it’s Spanish origins; employing a subtle Spanish pattern and a regal dark leather to represent the quality of the product.”

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Lovely Package

Curating the very best packaging design


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