Lovely Package

Curating the very best packaging design

Delights of Sweden

May 2, 2010 | 3 Comments

Designed by A-B-D | Country: Sweden | Fonts: Rosewood Fill, Snell Roundhand

“If you’ve got a crisp bread that actually’s got flavour, you’d be a fool not to put it in the heart of the brand strategy and packaging concept. So that’s exactly what design agency A-B-D did.

The task of creating a new brand in one of the most traditional categories in the Swedish food markets isn’t that easy. Especially not when the world leader is Swedish with nearly 70 % of the market and Swedes eat more crisp bread then any one else, making it as Swedish as IKEA and the traditional design nothing you muck about with.

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Tupelo

May 1, 2010 | 8 Comments

Designed by Mash | Country: Australia

“Tupelo, the birth place of Elvis, known for it’s savage floods, Tupelo trees and now, a new wine brand. Wayne Anderson (aka Killibinbin) wanted to set up a new boutique winery, Tupelo. A producer of limited production fine wines. The idea; simple photographic underwater imagery, of an Elvis inspired character, surrounded by the flood waters of the king’s home town; an imaginative reflection of the flooded market for Australian wines.

The Identity has been left in a simple text form to let the striking imagery work as a part of the branding across packaging and other applications. Keeping the logo simple meant the 2 elements of logo and imagery did not compete with each other, rather, they work together to create Tupelo’s visual identity.”

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Student Work – Sofie Platou

April 30, 2010 | 1 Comment

Designed by Sofie Platou | Country: Norway

Type and icons decorate tea boxes and coffee cups in this conceptual branding project.

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Brujeria

April 30, 2010 | 2 Comments

Designed by Mash | Country: Australia

“This is Brujeria (the Spanish word for  witchcraft) from Misfits Wine Co. A Soul Retrieval Nostrum. Ancient arts and dark fruits forged through toil to respond to clichéd and lifeless marketing department wines. Formed whole in light and dark to strike fear into drones and hex the elitist wine types.

Inspiration draws from Latin witchcraft posters. This release from Misfits Wine Co has been created to stand out and tie into their ethos; the rejection of the conventional. For our client testimonial; one of the Misfits owners had the branding tattooed (where we don’t know). Timeless!”

The Smiling Skull

April 29, 2010 | 5 Comments

Designed by Rhinocerosred Design | Country: United States

“The Smiling Skull cabernet sauvignon. A retail direct private label designed to compete with California wines that have a similar quirky yet dark look and feel. Utilizes clear varnish and metallic inks.”

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Student Work – Michael Gump Jr.

April 29, 2010 | 6 Comments

Designed by Michael Gump Jr. | Country: United States

“Pure Bake Shop is a Toledo based bakery that specializes in gluten free products. The bakery uses all natural ingredients including organic beans, soy, and nut flours for their baked goods. I wanted to accentuate the “purity” of the bakeshop. The mixture of large, but thin typography, and dot patterns along with the soft vellum packaging create a mood that encompasses the pure aspect on which the bakeshop takes pride.”

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Balblair

April 29, 2010 | 9 Comments

Designed by NTGJ | Country: Portugal

“This is a concept for the restyling of the Balblair Whisky bottle. The main goal was to give a taste of Scotland to the costumer, from the bottle to the taste of the whisky. We wanted to create a mix of tradition and modernity, so we mixed old traditional materials such as cork and wool with some new hi-tech look materials like aluminum details.”

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Linnaea Vineyard

April 28, 2010 | 3 Comments

Designed by Mash | Country: Australia

“2 winemakers of the Napa Valley are now on their way to creating their own boutique winery, Linnaea. The founders both have backgrounds in medical anthropology and plant biochemistry. They are also the face of the brand, doing most of the sales/customer relations work themselves. It made sense to design wine packaging that reflected the personalities of the brand owners, albeit in an unconventional way so that the wine consumer, spoilt for choice, would take notice.

Wine names were created using the Linnaean Binomial system. ‘Linnaea Rhizotomi’, being the 1st release wine. Rhizotomis were the forefathers of chemists and medics, they had knowledge of the plants, when to collect, season, medicinal effects etc. A modern day, slightly twisted and beautiful interpretation of a Rhizotomi was created. A character with knowledge of plant-life, nature and the workings of the universe. This reflected the backgrounds of the brand founders and creates a unique and surreal package standing out amongst the crowd.”

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Student Work – Kyle Fletcher

April 28, 2010 | 1 Comment

Designed by Kyle Fletcher | Country: United States

“Research, concept, illustration, packaging, and naming for Classic Muscle, a dietary supplement for those in search of natural brawn.”

Student Work – Veronica Stark

April 28, 2010 | 6 Comments

Designed by Veronica Stark | Country: Canada

The student work from Vancouver BC’s Capilano University keeps rolling in. This time Veronica Stark sends us two of her lovely packaging projects.

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Lovely Package

Curating the very best packaging design


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