Lovely Package

Curating the very best packaging design

Student Work – Audrée Lapierre

May 19, 2010 | 3 Comments

Designed by Audrée Lapierre | Country: Canada

“Our concept was to design a packaging using nutritional facts about the food product. For the milk carton, we used the four sides to inform about the caloric ratio, nutrient balance, ingredients and amount per serving. The diagrams and data visualizations give important and useful information. For example, they quickly show if a food product has a higher proportion of fat.

The data visualizations say more than a regular nutritional facts label. For example, ingredients are visually linked to their corresponding components (carbohydrate, total fat, proteins, sodium, others). In the case of a bag of chips, you would immediately see that it contains lots of ingredients without nutritive value.

Nutritional information becomes the main goal of the packaging, while still carrying a powerful branding by combining an expressive form with useful information.”

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MYGO Superfruit

May 19, 2010 | 2 Comments

Designed by B&T Group | Country: Canada

“MYGO is a new generation of drink, a superfruit juice, rich in antioxidants. It contains GOJI berry, an ancient Chinese medicinal fruit, often called “the fruit of happiness”.

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Mercier

May 19, 2010 | 1 Comment

Designed by Place Du Marché | Country: France

Pretty cylindrical packaging for this champagne’s 150th anniversary.

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Longview Estate Range

May 19, 2010 | 1 Comment

Designed by Voice | Country: Australia

“Longview’s Estate range has been available for 10 years. After the vineyard was sold, the new owners commissioned the redesign of the original labels with the specific purpose of increasing sales and portraying a message of quality and uniqueness.”

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Student Work – Corinne Pant

May 18, 2010 | 12 Comments

Designed by Corrine Pant | Country: Canada

“Choosing plastic wrap for non-perishable items is often a choice that is unjustifiable for the real needs of the product. To address this problem, Corinne Pant looked at the real needs of electronic parts packaging. In a poetic and very functional gesture, it shows us once again that “less is more”.”

via UQAM

Yellow Owl Workshop

May 18, 2010 | 0 Comments

Designed by Yellow Owl Workshop | Country: United States

A simple hand-printed canvas bag is a great reusable packaging option to organize and store items that are part of a collection, like these stamps.

Merula

May 18, 2010 | 1 Comment

Designed by Base | Country: Spain

“70 kilometers outside the city of Barcelona is Alt Penedes, a region long renowned for its Catalan wines. In the village of Torrelles de Foix is a plot of grape-growing land known as Terrer de Sapera. From this land comes the new wine on the block, a merlot called Merula. The name Merula translates to blackbird in Latin—mirlo, also the source of the name of the merlot grape, whose deep wines are said to resemble the color of blackbird feathers.

We designed the label, capsule, and a six-bottle case for Merula. As it’s a new winery producing a grape not typical in Alt Penedes, we opted for a non-traditional approach. Building on the name Merula, we worked with illustrator Miguel Ordoñez to create friendly blackbird.”

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Elyjah — Planet, Planet

May 17, 2010 | 2 Comments

Designed by Zwölf | Country: Germnay

“After a split-7″ release on Siluh, the debut album “Planet, Planet” (Klimbim Records/Cargo) put the spotlight firmly on the Berliner lads from Elyjah. For us it was clear: this CD is fantastic. Both playful and atmospheric, it leaves a lasting impression. To ensure that that message was conveyed to the customer, we fired pellets at all two thousand covers. They circle like planets around a fixed point. Returning to a time in which men had morals in their hearts and cloth handkerchiefs in their trouser pockets, we put the band in Herr von Eden suits and then printed the large-format photos shot by Norman Konrad by hand.

Typographically, we continued this theme with two typefaces from that time period: Memphis, from Emil Rudolph Weiß (1929) and the wonderful Wieynck Gotisch from Heinrich Wieynck (1926) were put into use on an old Heidelberg printing machine.”

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Claridge’s Hotel

May 17, 2010 | 6 Comments

Designed by Construct | Country: United Kingdom

“London design studio Construct has given the branding of London’s famous Claridge’s hotel a thorough overhaul. Because it is a working hotel with a huge number of items traditionally branded (from teapots and egg cups through to slippers and dressing gowns), Construct’s task of not just branding, but implementing a consistent and cohesive sense of identity throughout the hotel and the objects within it was by no means straightforward. In fact, the rollout of the new branding is ongoing throughout this year as there are so many different ideas to implement across a huge range of items.

As well as introducing a sophisticated colour palette of jade, gold, white and black, bold architecturally inspired chevron patterns appear on the inside of bags, envelopes and on various objects, publications and goodies guests at the hotel are lilkely to encounter.”

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Longview Epitome

May 16, 2010 | 1 Comment

Designed by Voice | Country: Australia

“The label takes its form from a doiley which is a reference to the types of food that are typically consumed with this variety of wine. The delicate pattern of the doiley creates a sense of elegance and quality that appeals to the target audience and visually sets the wine apart from the competition.”

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Lovely Package

Curating the very best packaging design


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