Lovely Package

Curating the very best packaging design

Nike Invitation

August 26, 2010 | 1 Comment

Designed by HUB | Country: United States

HUB teased Nike’s top baseball retailers with a series of captivating invitations, each revealing more and more information about this year’s retailer retreat. First, recipients received a woody car with a surfboard save-the-date. Then, a postcard came in the mail. And, finally, the pièce de résistance: a crate full of both oranges and orange batting practice balls and their official retreat invitation.

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Rethink Table Wine

August 26, 2010 | 5 Comments

Designed by Rethink | Country: Canada

“We created this self-promo campaign of “Table Wines” to showcase Rethink’s package design capabilities. The back of each label includes copy crafted to its particular variety of table, giving potential clients a taste of our personality, philosophy and sense of humour.

Copy on this version reads: At Rethink, we believe great package design is like a ping-pong table: it should inspire intense competition and heated dialogue. Not to mention the occasional fist pump and victory dance.

We think this theory is ready to make the leap from this jug to your product. To see what our package designers can create for you, give us a call. We’d love to sit down with you at our table.”

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Bob’s Your Uncle

August 26, 2010 | 6 Comments

Designed by Fanakalo | Country: South Africa

“Our newest design. Wine in a beer bottle! Perfect for picnics, people who don’t want to drink an entire bottle of wine in a restaurant… or just perfect for drinking straight from the bottle! Sold in South Africa for 20 Bob.”

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Killerby Merchant Trader

August 25, 2010 | 1 Comment

Designed by brainCELLS | Country: Australia

“The Killerby family were the owners of a general store in the Margaret River region in the 1970s. It was around this time that the area became populated with boutique wineries. The general store was this inspiration for this traditional wine label, with its scraperboard illustration and structured typographic treatment. The Merchant trader forms part of the Killerby range of wines that will launch in 2010.”

Confitte Billeteras

August 25, 2010 | 5 Comments

Designed by Follow Us | Country: Argentina

“We designed Confitte’s packaging by intertwining their own creative production with the design ideas that their “paper” wallet inspired us. In doing so, we proposed an eco-friendly look, and a square shape with a window exhibiting Confitte’s Tyvek wallets and their eye-catching works of recognized Argentinean artists.”

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Bols Genever Holiday Gift Pack

August 24, 2010 | 3 Comments

Designed by BMB NYC | Country: United States

“This holiday gift pack for Bols Genever is designed as an introduction to the Dutch drinking ritual known as Kipstootje. Or, translated to English, “a little head butt.”  Because of genever’s unique taste profile, the retail placement of our package is in the brown spirits section where gift packaging is generally black or dark in color. As a result, the crisp whiteness of our package stands out.

The package has an outer sleeve that slides over a complex inner structure. This structure supports the weight of the bottle and a die-cut panel which holds two small tulip glasses in place. We resisted the convention of using plastic as a protective covering, therefore, the glasses are recessed behind the wrap and their distinctive shape is used as a die-cut window. A printed piece containing recipes and brand messaging is inserted in a small compartment behind the glasses. This piece is also used as a bottle wrap for retail point of sale.”

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Rialto

August 24, 2010 | 1 Comment

Designed by STRANGER & STRANGER | Country: United Kingdom

“Rialto is a beer from El Salvador, a place famous for Mayan temples and sun worship.”

Student Work – Kristen Nethen

August 24, 2010 | 1 Comment

Designed by Kristen Nethen | Country: United States

“Zen Artisan Blends & Minerals is a cultural brand that expands in the coffeehouse and tea market. Its a brand that places its emphasis on using culture as a foundation for its products and uses organic materials to emphasize sustainability. A classic alternative to the organic coffee brands, Zen accentuates the Asian background without being cliche. Zen offers everything from coffee to home products to enhance the experience of drinking great coffee or tea within great ambiance.”

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Maison Orphée

August 23, 2010 | 3 Comments

Designed by lg2boutique | Country: Canada

“Innovation on the shelves while quenching a thrist for consumer experimentation.

Plan a brand strategy that rests on the juxtaposition of the tradition of European master oils with the modern, dynamic approach of the company’s leaders. The packaging capitalizes on the growing trend amongst consumers to use certain products for cooking and others for tasting. Two very distinct lines were created under the same umbrella brand: one line for daily use in the kitchen (functional) and another for tasting (aspirational).

Create the entire packaging of 24 products from the choice of the bottle to the labels of each line.”

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The Blonde Bombshell

August 23, 2010 | 7 Comments

Designed by Hook | Country: United States

“The idea was to create a pulp-movie like look and feel for the wine. We needed to create a fun design to complement the fruity, floral flavor of the wine and give it a look that stands out in crowded wine shops.”

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Lovely Package

Curating the very best packaging design


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