Designed by: PepsiCo Design & Innovation
Country: United States

Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation

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In the dynamic realm of non-alcoholic beverages, Naked Life Spirits has made a splash, providing cocktail-inspired drinks without the alcohol. These sophisticated alternatives have found their niche in leading supermarkets and online platforms, making them the preferred choice for many.

Collaborating with Naked Life Spirits led to a beautiful visual representation of their brand essence. Armed with a clear project brief, the goal was to highlight the quality of their cocktails while embodying the brand’s mission. A carefully planned studio photoshoot was the vehicle through which an aesthetic was crafted, echoing Naked Life Spirits’ dedication to elegance and inclusivity. Inspired by their core message of fully embracing life’s moments without compromise, an effort was made to capture the essence of each cocktail.

The result? A series of stunning images that not only underscore Naked Life Spirits’ craftsmanship but also communicate their empowering message of choice and authenticity. Each detail, from the dreamy lighting to the minimalist compositions, was thoughtfully curated to inspire a sense of aspiration and refinement. As the non-alcoholic sector continues its growth, the aim remains to create narratives that connect with consumers. This collaboration not only amplified the presence of Naked Life Spirits but also sparked a conversation about the endless possibilities of a life without compromise.

Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation


The design and photography for Naked Life Spirits were done by the creative agency Social Fixation, based in Melbourne, Australia. They specialize in advertising photography, photography styling, and product photography. The creative director was Mirko Bonmassar, with styling by Hannah Jantos and photography by Jake Roden. The visuals were by Chanelle Chung. This project is a perfect example of their commitment to excellence in the world of non-alcoholic beverages.
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Designed by: PepsiCo Design & Innovation
Country: United States

Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation

11
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social
In the dynamic realm of non-alcoholic beverages, Naked Life Spirits has made a splash, providing cocktail-inspired drinks without the alcohol. These sophisticated alternatives have found their niche in leading supermarkets and online platforms, making them the preferred choice for many.

Collaborating with Naked Life Spirits led to a beautiful visual representation of their brand essence. Armed with a clear project brief, the goal was to highlight the quality of their cocktails while embodying the brand’s mission. A carefully planned studio photoshoot was the vehicle through which an aesthetic was crafted, echoing Naked Life Spirits’ dedication to elegance and inclusivity. Inspired by their core message of fully embracing life’s moments without compromise, an effort was made to capture the essence of each cocktail.

The result? A series of stunning images that not only underscore Naked Life Spirits’ craftsmanship but also communicate their empowering message of choice and authenticity. Each detail, from the dreamy lighting to the minimalist compositions, was thoughtfully curated to inspire a sense of aspiration and refinement. As the non-alcoholic sector continues its growth, the aim remains to create narratives that connect with consumers. This collaboration not only amplified the presence of Naked Life Spirits but also sparked a conversation about the endless possibilities of a life without compromise.

Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation
Naked Life Spirits: Aesthetic Branding for Non-Alcoholic Cocktails by Social Fixation


The design and photography for Naked Life Spirits were done by the creative agency Social Fixation, based in Melbourne, Australia. They specialize in advertising photography, photography styling, and product photography. The creative director was Mirko Bonmassar, with styling by Hannah Jantos and photography by Jake Roden. The visuals were by Chanelle Chung. This project is a perfect example of their commitment to excellence in the world of non-alcoholic beverages.
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