Lovely Package

Curating the very best packaging design

Sonia Cheadle

August 28, 2009 | 0 Comments


Designed by William Hall | Country: United Kingdom

“Sonia Cheadle has established a reputation for luxurious and innovative contemporary diamond jewellery. The packaging was designed to help display the work at shows such as London’s Goldsmiths Fair, and as a gift-box for Cheadle’s discerning clients.

The varnished grid gives the box movement as light passes over the box. Seductive despite its comparatively modest materials, the box also hints at its valuable contents.

The brand name is only on the inside of the sleeve – visible to anyone opening the box, but otherwise hidden, allowing the box to retain its enigmatic qualities.”


Student Work – Michael Iny

August 27, 2009 | 0 Comments


Designed by Michael Iny | Country: United States

“The assignment was to do a fresh design for alcohol packaging. My idea was to create a line of bourbon that were aged at different years and one can enjoy these bourbons no matter their budget. In terms of packaging, the beauty lies in the simplicity of the graphics, the vintage appeal of the bottles, and the multi-dimensional ways of viewing the label.”

Countless Visions Sake

August 27, 2009 | 2 Comments


Designed by Boldrini & Ficcardi | Country: Argentina

“Inspired by the drawings of M. C. Escher. An origami flower became a crane. Designed by Boldrini & Ficcardi in Argentina for the US market. Released in August 2009″

Pepsi Raw

August 27, 2009 | 6 Comments


Designed by Ziggurat Brands | Country: United Kingdom

Simple yet distinctive packaging design for Pepsi Raw, a Pepsi product made with no artificial colours, flavours, sweeteners or preservatives. It is available in the United Kingdom as shown above and marketed in the US as Pepsi Natural using a different packaging solution.


August 27, 2009 | 8 Comments


Designed by For Love Art & Business | Country: Sweden

“Cubis Ltd introduces evolutionary beverage container Cubis, a new packaging concept designed for the grab-and-go generation with a one hand action for opening and closing. Cubis is the world’s first stackable plastic beverage container with a flip-top cap, that reduces CO2 emissions and maximizes the retailers’ shelf value. Cubis will be available for B2B customers in the beverage segment during fall 2009


Nelson Beer x Trimäpee

August 26, 2009 | 0 Comments


Designed by Trimäpee | Country: Australia

Melbourne-based fashion house Trimäpee (Trim-mar-pea) has joined the likes of Sonny Day, Biddy Maroney and The Temper Trap, in collaborating with NELSON to design the beer’s latest limited release label.


Lings Confectionery

August 26, 2009 | 1 Comment


Designed by Acrobat | Country: United Kingdom

“We were briefed to revitalize the much loved ‘Lings’ brand. Respectful of the company’s heritage our new designs draw on the exotic origins of each product and use pattern in a rich contemporary way.”

Tentation Vodka

August 26, 2009 | 2 Comments


Designed by Optima Brand Design | Country: France

“This Vodka packaging is designed for a female target, but not only. The French Designer, Patrice Rouillard, has imagined this exciting bottle, thinking about women’s delicacy and their beauty. It’s inspired from luxurious perfume shapes and under lines women’s ambiguity. Angel and Demon, Soft and Wild, Mother and Lover, Pure and Dark.

A ‘Haute Couture’ package, with soft and pure lines, make of this bottle, a jewel in a case. A real French Touch.

Creation of brand identity, design of glass shapes, declension of communication on the whole concept.”

This Water

August 25, 2009 | 6 Comments


Designed by Pearlfisher | Country: United Kingdom

Having seen This Water in stores in the UK, we can attest to its shelf appeal. Copy-driven labeling with simple illustrations clearly differentiate the brand from competitors’ products.


Nike Carboard

August 25, 2009 | 5 Comments


Designed by 2×4 Design | Country: United States

“Nike found the needz for greenz in China recently at an exhibition based around two of their fundamental beliefs; “the desire for lightness and sustainability,” and went to 2×4 Design for help. Designers Zak Klauck and Emile Molin had the honors designing an all-cardboard (and a tiny bit of ink) package for Nike to stash their shirt, windbreaker, and shoe combo in. To fulfill both of the fundamentals central to the project, the wrap is constructed out of recycled cardboard with universal graphics printed on each package, the specifics (model, shoe size) written in on each by hand.

Those are some nice packages there, right? The one with the fatter flat surface holds the shoes, the one with more of a chainlink-fence look holds the windbreaker and shirt. But I tell you what, whatever you’d put in these packages would undoubtedly party so hard — that it doesn’t even matter what those shirts or shoes even look like.”


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Lovely Package

Curating the very best packaging design