Lovely Package

Curating the very best packaging design

Arctic Beer

March 23, 2011 | 6 Comments

Designed by Tank | Country: Norway

“The brief: Mack’s number one-product, Arctic Beer, was changed from being a standalone product, to a series including Light and Ice versions. The client wanted a modern and young look with similarities from the predecessor – while at the same time being something new and fresh.

The solution extends and simplifies the elements that were the mainstay of the identity, but with more emphasis on the brand name and the cold freshness. The arctic purity, the clear and fresh water it is made of, and the brewery being the worlds northernmost, is the very base of the concept. It shows off in the clear blue color and ice sharp arrow that points you in the northern direction. It is freezing cold. It is refreshingly tasty. It is Arctic Beer.”



January 17, 2011 | 4 Comments

Designed by WORK Labs | Country: United States

“WORK Beer started with a art director that dreamed of having his own beer(seriously, who doesn’t dream about having their own beer?). That dream led to beer for the American worker, WORK Beer—For A Job Well Done. It became the brewers best selling beer, going from local to available in all the surrounding states within a matter of months. No detail was overlooked, from the non-conventional label, to the box, to the coasters, to the pint glasses to the ads and TV spots. The WORK Beer tap handle stands out in a line-up pretty well, too, it’s a hammer. As far as we know here at WORK, we’re one of the only agencies in America to ever have our own brand of beer.”


Red Brick Beer

September 21, 2010 | 1 Comment

Designed by 22 Squared | Country: United States

Aimed at the Southern US market, this locally made beer features humourous, copy-intensive packaging and uses four striking colourways to differentiate flavours.


Kudos Beer

September 5, 2010 | 5 Comments

Designed by Ryan Martin | Country: United Kingdom

“Kudos is a new beer product from Green Room Ales, it is revolutionary in that it is brewed like a beer but filtered like a lager.

Rather than create just a label we wanted to create an entire brand which can be built upon and developed. Kudos is distinctly different.”

Vintage Packaging – Stubby Beer Bottles

August 11, 2010 | 5 Comments

“The stubby beer bottle was Canada’s national beer bottle from 1961 to 1984. In 1961 the Dominion Brewers Association (now the Brewers Association of Canada) replaced the heavy, bulky, non-standard 12oz “pint” and 22oz “quart” beer bottles with a new more efficient designed “stubby” bottle to be used by all Canadian breweries.”


Good Ol´ Sailor Beer

June 14, 2010 | 15 Comments

Designed by Entire | Country: Sweden

“With a bottle of designs from a bygone age, when sea monsters torn free of the major oceans and tattoos were for sailors crawling with beards. With this feeling that based incorporates our new life in the mythical brand Sailor.”


Dapper Beer

April 20, 2010 | 12 Comments

Designed by dd|a | Country: United States

“We at dd|a are brand zealots and proud of it. There’s no brand half full or brand half empty here; our brand cup overfloweth. Indeed, we have even been brewing our own homebrew, “dapper beer”. Dapper Beer is dd|a’s own packaging done for our fine brit co-worker.”


Bogotá Beer Company

April 13, 2010 | 6 Comments

Designed by Lip Ltda | Country: Colombia

“This is a series of labels we created for our client Bogotá Beer Company, a microbrewery located, yes you’re right, in Bogotá. The icon of the brewery is the old Ford truck which, indeed, delivers the beer to your home, so it’s present in the labels along with a very strong typographic work. The 4pack is a generic for any combination of the BBC beers.”


Hallertau Beer

March 23, 2010 | 3 Comments


Country: New Zealand

Simply naming their beers in the order that they were produced proved to be a great concept that lead to beautifully designed bottles for Hallertau’s first four beers. Be sure to also check out our previous post on their lovely bottles of Extra Strength Heroic Beer. Does anyone know if Degree Design was responsible for the work above as well?

Vintage Packaging – Beer Cans

March 16, 2010 | 4 Comments


More vintage packaging for your viewing pleasure, this time in the form of beer cans. There is something about the simple elegance of these cans that we don’t see much of with the brands of today. Someone should also bring back the spout top cans, what’s old is new right?

Via Hello Again

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Lovely Package

Curating the very best packaging design