Lovely Package

Curating the very best packaging design

Melleruds

December 17, 2013 | No Comments

Designed by Neumeister | Country: Sweden

“Whoever said you can’t recreate the past, apparently never told Spendrups master brewer, Richard Bengtsson. Inspired by archives and a fascination with historical brewing techniques, Bengtsson did just that, re-launching a Swedish classic that hadn’t been around for over 50 years. Although Melleruds brewery is long gone, we wanted to respect the rebirth of its prized pilsner with a design language that presents the nostalgia and unvarnished aesthetic of the 1940s in a way that is current and inviting. Everything from the logotype to label design and packaging takes you back to a time when simplicity trumped sophistication, colour was a fad, and the words ‘ordinary’ and ‘traditional’ were considered high praise. Fast-forward to the present and you’ve got design that gets noticed, because it is honest. That stays fresh, because it is authentic. The perfect dressing for a beer Bengtsson considers “just as it should be.”

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Spruce Tip Stout

November 3, 2013 | No Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

“Five West Coast craft brewers teamed up to create a collaboration beer that required a packaging solution that not only celebrated craft and teamwork – but also saluted the craft beer drinkers bold enough to give it a try. Spruce Tip Stout, made with real Spruce tips, was brewed to celebrate BC Craft Beer Month by R&B Brewing, Brassneck Brewery, Red Truck Brewing, Main Street Brewing, and 33 Acres Brewing – all British Columbian breweries that call the Brewery Creek District of Vancouver home.”

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Northcoast Brewery

October 20, 2013 | 3 Comments

Designed by Taylor Goad | Country: United States

Conceptual work from Philly based designer Taylor Goad.

“What’s great about Northcoast’s beers is that they only use the necessary amount premium, high-quality ingredients. I wanted the design to reflect that by stripping everything down to basic, geometric shapes.”

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Birra Fresca

September 14, 2013 | No Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

“Birra Fresca, a palate smacking cucumber mint IPA, is the latest addition to R&B Brewing’s family of hand-crafted beers design by Saint Bernadine Mission Communications Inc. Strong, yet strangely refreshing, this beer’s cucumber and mint notes inspired the fresh summer colours and cues, while the beer’s 6% heft required a deep comfortable chair.

Like other R&B Brewing beers, the design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Polevskaya Varnya

September 9, 2013 | 6 Comments

Designed by Red Pepper | Country: Russia

“Beer package concepts are usually very beautiful.

But in reality, the Russian’s law demands placing a lot of additional mandatory information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space.

Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and felling. We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.

100% of mandatory information shown. 100% of idea saved. 100% not fake and already in stores.”

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2013 A’ Design Award Winners

September 8, 2013 | 1 Comment

Lovely Package presents the winners of the 2013 A’ Design Award & Competitions. Each year creative agencies compete for honor, prestige and international recognition. Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the winners at awardeddesigns.com.

Learn more about A’ Design Award & Competitions at whatisadesigncompetition.com and adesignaward.com.

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O|O Brewing

September 5, 2013 | No Comments

Designed by Lundgren+Lindqvist | Country: Sweden

“O|O Brewing is a recently founded micro-brewery built upon a foundation of many years of home brewing. Founded by two beer connoisseurs – O|O aims for quality rather than quantity, brewing high-end beers serving as a suitable alternative to the traditional choice of wine in fine dining contexts. We designed O|O’s identity and packaging. The logotype was inspired by brewmaster Olle Andersson’s peculiar glasses, his characteristic appearance having become somewhat synonymous with the brand.

With many friends of the brewery being involved in creative disciplines – we designed the labels leaving a defined space serving as a canvas for artist collaborations. With each beer being produced in limited quantities, the labels will serve as a micro-gallery growing over time.”

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Coors Banquet Special Edition Pint Series

August 17, 2013 | 4 Comments

Designed by Landor | Country: United States

“From its origin as the beverage of choice at Colorado miner banquets to its high-quality ingredients, Coors Banquet is the one and only beer that exemplifies the legendary timeless western spirit.

The Banquet Beer celebrates its rich heritage with the limited release of three special edition pint designs, each commemorating an iconic symbol that has made Coors Banquet The Legend Since 1873.”

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Rat’s Piss

August 11, 2013 | 3 Comments

Designed by Buddy | Country: United Kingdom

“Late last year, we indulged our inner brewers and had a go at making our own beer. As designers, we thought it would give us a hands-on insight to the basic principles of the brewing process, and as drinkers, we thought it would give us a barrel-load of good times.

Sadly, the results weren’t quite what we’d hoped and on reflection, we’ve decided to leave the brewing to the experts.

We branded and packaged our produce appropriately and sent it out to local brewers and craft beer producers to introduce ourselves.”

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Niagara Oast House Brewers

July 22, 2013 | No Comments

Designed by Insite Design | Country: Canada

“Farmhouse Ales: nestled amongst the Niagara wineries along the road into Niagara-on-the-lake Ontario lies a big old red barn — now the home of the new Niagara Oast House Brewers. The brewery is the passion of a group of  local Niagara wine and beer industry friends that decided beer was their love. Oast’s essence and visual palette were designed to convey the area’s bucolic country lifestyle and soul.

The Saison and Biere de Garde are Belgian style farm ales. Seasonals that would have traditionally been served to keep farm workers hydrated and happy in the fields as well as to celebrate the harvest. The ales are an embrace of the local farm spirit that is so deeply integral to the Niagara region.”

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Lovely Package

Curating the very best packaging design


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