Lovely Package

Curating the very best packaging design

Ola Dubh 1991

May 31, 2013 | No Comments

Designed by threebrand | Country: United Kingdom

“An extension of the core Ola Dubh range, the product is the first of a new range of craft beers by Harviestoun Brewery where the ale is matured in Highland Park Single Malt whisky casks.

The ale was released on 1 May in limited numbers and confirmed its premium nature by selling out in 48 hours, six weeks before it was packaged. It has captured a discerning consumer, who loves beautifully brewed craft beer, but also appreciates the subtleties offered by the whisky cask maturing process.

threebrand was tasked to create packaging for the beer that reflected the core Ola Dubh brand but signals that although an extension of the core range, it is a different edition. 

The ethos of the Highland Park Whisky look and feel were also to be taken into consideration and balanced within the design.”

Soproni Fekete Démon

May 23, 2013 | No Comments

Designed by Csaba Bernáth | Country: Hungary

“Concept design for this Hungarian dark beer from Soproni. My idea was to design a dark and elegant  full body design broken with dripping black ink from the top to fit to the beer’s dark and strong mysteries.”

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Stiegl Bockbier

May 22, 2013 | 1 Comment

Designed by Demner, Merlicek & Bergmann | Country: Austria

“A beer that cares for you. Getting home safely: the new package design for Stiegl’s strongest beer.

The problem: during Christmas time, true beer lovers are especially keento Stiegl’s Bock beer. With 7% vol. it’s quite a strong beer, making the ride home by car rather unsafe.

The solution: For a temporary promotion the former labels of the strong beer are being replaced with tickets to Salzburg’s public transportation services. Stiegl offers that consumers of Bock beer may use this cost- and risk-free public transport service in Salzburg to make it home safe and sound and spend the Christmas holidays in the comfort of your home with your loved ones.”

Student Work – Charlie Bailey

April 28, 2013 | No Comments

Designed by Charlie Bailey | Country: United States

“I redesigned Moritz Beer’s branding and labels for my packaging class at the University of Akron. I wanted to create a seasonal beer that could be enjoyed during the summer months.”

Austin Beerworks IPA

April 22, 2013 | 1 Comment

Designed by Helms Workshop | Country: United States

“Working with Austin Beerworks to name and package their new IPA series posed a few unique challenges.

The brewery planned to produce a different IPA every two months, ranging from traditional to experimental IPAs, and to distribute them as a limited-release series throughout the year. With each beer release being smaller than the minimum run of cans, we needed to design a single packaging solution and naming convention that could be used for all eight IPAs.”

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Double Vienna

April 21, 2013 | 1 Comment

Designed by D-Lab | Country: Brazil

“Concept and creation of a beer label Double Vienna for Morada Cia Etilica from Curitiba, Brazil.
The label design was inspired by ambigrams, in which a graphical representation of one or more
words can be rotated with same phonetics and visual representations.”

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Sail & Anchor

April 10, 2013 | 1 Comment

Designed by Marque Brand Consultants | Country: Australia

“The Brief: the Pinnacle group tasked Marque Brand consultants with extending the portfolio of its mainstream Sail & Anchor brand into a craft beer territory for a new range. Knowing that the craft beer drinker most likes the authenticity in their great tasting beer of choice, and revels in the detail of crafted ingredients, Marque delved into the history of the Sail & Anchor brand to unearth a truth that could be the bedrock of the craft range. What it so excitedly discovered was that the Sail & Anchor brand has over a century of heritage in the seafaring port of Fremantle, where sea shanties have been sung and beers have been brewed in the Sail & Anchor hotel off and on for decades and is still being brewed there today.  The Sail & Anchor hotel had seen many seafaring characters and personalities walk through it’s doors and the resulting brand weaves wonderfully romantic stories of Sailor’s Knots used in days gone by, elements of Fremantle history, a little touch of humour and brings them to life in an endearing illustrative form.” Continue…

Phetradico Bieren Phoenix

March 27, 2013 | No Comments

Designed by Koen Overeem | Country: The Netherlands

“Phetradico Bieren is a Dutch brewery that brews Phoenix seasonal beers. The designs are based on Phoenix’s original designs by the dutch designer N.P de Koo.”

Fyne Ales Sanda IPA

March 25, 2013 | No Comments

Designed by Matt Burns | Country: United Kingdom

“The Fyne Ales Sanda IPA packaging brief was to capture a sense of the brewery’s provenance, with a true representation of the beer style, that being an American IPA.

Up front, a wood type (Dharma) and bold colour selection enforces the American characterises of the product, although it’s the finer detail which plays homage to the location of Fyne Ales. Fyne Ales is located in Argyll Scotland, right in the heart of Loch Fyne. The detail on the label references the area with illustrations of the Highland Cow, the iconic tree farms, the salmon, the rain and the stag.

There may be a sense of repetition in the placement of these illustrations, however the placement is purposely irregular. This is a subtle feature, but it is to demonstrate the diverseness and also the unpredictable nature of the land; There is always a surprise around the corner, whether it would be a pack of stag or an impromptu snow storm.

This detail is brought to life with a Tactile Varnish applied to a semi gloss coated stock.”

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East Side Bitter

March 17, 2013 | 2 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

R&B Brewing is one of Vancouver’s original East Van micro breweries, predating the current trend by almost two decades. Partners Rick (“R”) and Barry (“B”) asked St. Bernadine to help with a packaging redesign, initiated by the move from 650mL bottles to a standard 341mL 6-pack format.

The design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Bold silhouette key illustrations take their cues from the beers’ quirky naming conventions, and strong colours aid standout and shelf blocking. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Lovely Package

Curating the very best packaging design


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