June 24, 2009 | 2 Comments
Designed by Robot-food | Country: United Kingdom
“The aim was to create a supermarket friendly label to appeal to the mass market. If a large retail channel or wine supplier wants an own brand with a clear message, offering delicious, good value, ready to drink wine, ‘Drinks Well’ is the ideal solution.
The visuals include three very different wines from separate countries and the label descriptions clearly state what the average consumer needs to know. They have uniform characteristics, starting with the grape variety, then a brief summary, followed by the region of origin and wine variety. Lastly is a detailed description that ends with a unique sentence backing up the fact that the wine ‘Drinks Well’.
The range can include as many wines as required and there is clear colour distinction between the reds, the whites, and the rosés.
Robot-food is now targeting ‘Drinks Well’ to wine distributors and supermarkets in the hope that they will want to take the brand on.”
June 24, 2009 | 5 Comments
Designed by Turner Duckworth | Country: United Kingdom
Visually unified packaging solutions for a diverse variety of canned goods.
June 23, 2009 | 1 Comment
Designed by Landor | Country: France
“Evian decided to create a new breakthrough event bottle to maintain its status as a trendsetter and the leading plain mineral water brand. When Evian asked Landor to develop the bottle, the challenge was double: the design needed to be beautiful enough to become a collector bottle, while also conveying Evian’s values and attributes – the Alps and the pure, mineral rich Evian water that has been flowing from there for over 8,000 years. The challenge was also technical, since a new bottle would require the creation of a special production line.
June 23, 2009 | 11 Comments
Designed by Pavel Gubin | Country: Russia
I love this concept! I can just see people drinking straight from the bottle with this package.
“Sexy Tina. 35 % vol. Milky strong liquor (irish cream). Also it is recommended for fans to drink from a throat.”
June 22, 2009 | 35 Comments
Designed by Arthur Schreiber | Country: Russia
Amazing package design concept from Russian designer Arthur Schreiber. He’d love to bring this concept to life, so if any of our readers are interested please let him know.
June 22, 2009 | 28 Comments
Designed by united* | Country: United States
“There are 3 million people in Tuscany. All different & all unique. This authentic Italian brand shows their true character, expression & emotion, in a way that has not been seen before in U.S. retail design.”
June 21, 2009 | 4 Comments
Designed by WESEMUA | Country: Spain
“Extra Virgin Olive Oil made from a pure variety of olives, produced in the famous region of Jaen, Spain. Traditionally Olive Oil is known as liquid gold, Au (lat. Aurum) is the symbol for the element Gold in the periodic table. Every tin of Au Olive Oil symbolizes a golden brick containing a pure variety of Extra Virgin Olive Oil. The Extra Virgin Olive Oil has a resemblance to gold in the brightness, the reflection of the oil in the light. Olive Oil is getting more precious everyday. Instead of creating a false coat of arms, we created a stamp using the 79, the Golds atomic number as the main signature for the rest of the range of oils, to give it more value and as sign of pureness.”
June 20, 2009 | 0 Comments
Designed by Red Tettemer | Country: United States
“Red Tettemer teamed up with their friends at Colorado-based Ska Brewing Co. to launch Tub Gin, a new spirit that appeals to martini drinkers and gin joint patrons alike. Tub is distilled by Ska Brewing Co.’s custom Peach Street Distillers. Red Tettemer developed the product’s unique Prohibition-era branding and bootlegger-themed collateral merchandise.”
June 19, 2009 | 0 Comments
Designed by Chris Trivizas | Country: Greece
“HARTOBALOTOF ™ was inspired by the riots that took place in Athens on last December and are considered to be the worst of the last decades, after the death of 15 year old Alexis Grigoropoulos by the gunshot of a policeman.
June 19, 2009 | 1 Comment
Designed by Jamie Conkleton | Country: United Kingdom
Beautiful packaging concepts from this recent graduate.
“The aim of this project was to produce a simple range of sake aimed at a western audience. By limiting the range to the three basic varieties and eliminating the confusing Japanese terminology my intention was to make it as clear as possible. To produce the different grades of sakes the rice grain is polished to remove the proteins and oils from its exterior. The more the rice is polished the better the outcome. This process of refinement is high-lighted through the decreasing opacity of the bottles.”