November 5, 2012 | 0 Comments
Designed by Pearlfisher | Country: United Kingdom
“As part of an ongoing relationship with UK food producer Cranswick, Pearlfisher has designed the new identity, tone of voice and packaging for Simply Sausages – a range of gourmet sausages recently launched in Waitrose.”
November 5, 2012 | 1 Comment
Designed by Keen and Able | Country: United Kingdom
“Keen and Able originally approached G&J Greenall’s about an opportunity they had identified in the ‘G&T’ market for a bespoke tonic water to accompany their Premium London Dry Gin ‘Bloom’.
Fortunately, G&J Greenall’s was already talking to Fentimans about such an opportunity as both brands were perfectly matched through their Botanical distilling and brewing processes.”
November 2, 2012 | 3 Comments
Designed by Tomorrow | Country: United States
“Alter Eco is a brand on a mission. Based in San Francisco with roots in France, this intrepid band of activists is wielding the food business as a weapon against poverty and inequality in developing nations: their offering of chocolate, rice, quinoa and sugar is certified Fair Trade, Organic and on its way to Carbon Zero.
An opportunity to expand their distribution also meant expanding the brand promise – adding a heaping spoonful of taste appeal to their values-driven enterprise. We worked with the Alter Eco team to create a shelf experience that transports mainstream foodies to an exotic, delicious and sustainable place.”
November 2, 2012 | 1 Comment
Designed by Just Add Wine | Country: Australia
“Just Add Wine produce ‘off the shelf’ Australian wine brands. 7 Emu Bay is a contemporary, abstract interpretation of Aboriginal art, aimed at the export market.”
November 1, 2012 | 6 Comments
Designed by TAXI | Country: Canada
“Why be like everybody else? This question is not only the tagline for Crazy Uncle but a total brand philosophy. With this notion in mind, TAXI came up with the name, visual language and packaging for this newly launched culinary cocktail. Inspired by ‘Dandyism’, the Crazy Uncle packaging features a packet of rimmer that also doubles as a pocket square. Each flavour has a different pattern and is a homage to all the crazy uncles out there.”
November 1, 2012 | 3 Comments
Designed by Xiaomi Tech | Country: China
“Xiaomi is a Chinese smart phone company and just launched its 2nd generation smart phone, MI 2. With environmental consciousness, the company decided to make its packaging as Eco-friendly as possible. This stylish packaging with a nature simple look makes a refreshing change from the classic white or black looking of smart phone boxes.”
October 31, 2012 | 0 Comments
Designed by Curious Design | Country: New Zealand
“Whenever you need a healthy mood lift, just turn to Curious Design –as the creators of Open1 did!
Open1 is a refreshing alcohol-free tonic that helps lift your mood in a healthy way. Crafted on a foundation of carefully selected amino acids and natural plant extracts, Open1 encourages feeling more open, uplifted, and connected.
Curious was commissioned by US client Synaptent LLC to create packaging that reflected the positive social nature of the product. By clever use of interlocking circles encasing a ‘positive’ central icon, this design truly connects with the target consumer.”
October 31, 2012 | 0 Comments
Designed by Bedow | Country: Sweden
“The autumn has come and with it our third beer in the series of four seasonal beers that we do together with the danish brewery Mikkeller. This time it’s an Autumn Porter. By experimenting with heat sensitive color we visualize the transition from summer to autumn by a symbol that morphs from dandelion seeds (when the bottle is cold) to rain (when the bottle is warm).”
October 30, 2012 | 1 Comment
Designed by Neumeister | Country: Sweden
“Pistonhead is a brand from Brutal Brewing that has previously launched a number of conceptual beer variants – all inspired by Kustom Kulture aesthetics. Neumeister was assigned to create an expression in line with the current identity, yet allowing a growth of future brand extensions. There was also a need to stretch the brand for a different kind of alcoholic beverage.
Pistonhead Crude Oil is a chili based liquorice shot. Its iconic Calavera skull is the main sender and works as an integrated sub-brand to the Pistonhead name. Printing technique, typography and handling of details are more essential than for any prior line extension. The Kustom Kulture aesthetics simply had to be enhanced even further, preparing the brand to enter a wider spectrum of product categories – without losing its recognition.”
October 30, 2012 | 0 Comments
Designed by bmd brands | Country: Australia
“Due to an overly wet summer, vintage 11 (known as the “Vintage from Hell”) saw The Pawn Wine Company sacrifice making their Sangiovese to create El Desperado, a limited edition Rosé style wine. In chess, El Desperado is a doomed pawn determined to give itself up to bring about a stalemate when captured. Setting out to do as much damage as possible the piece is deemed as good as dead.
Reflective of the name and circumstance that brought the wine to life, the label execution needed to be vivacious and ambitious. The use of Lenticular Printing produced an exciting double-image that morphs ‘good’ and ‘evil’ when tilting the bottle. A bold outcome for this brave little winery from the Adelaide Hills. As popularity (and sales) grow, the range has been extended to include a Sauvignon Blanc.”