June 12, 2013 | 1 Comment
Designed by TDA | Country: United States
“We recently rebranded Cheribundi, an all-natural tart cherry juice drink. Cheribundi is not the artificial flavor-filled red sugar water labeled as “cherry juice” that you drank as a kid. Cheribundi is made from orchard-fresh, tart cherries which are full of phytonutrients and anthocyanins.
The design was inspired by Eric Carle’s The Very Hungry Caterpillar. We brought this concept up-to-date by pairing textural watercolor illustrations with clean type and a modern wordmark. All of these elements work together, distinguishing Cheribundi as a sophisticated beverage offering.
This is the first line in a series of rebranding efforts for Cheribundi. In the coming months we will be releasing the Functional line of Cheribundi as well as a Tea Refresh line.”
June 11, 2013 | 3 Comments
Designed by Interabang | Country: United Kingdom
“Brew were looking to expand into the retail sector, having firmly established themselves supplying tea wholesale to independent shops, museums, galleries and boutique hotels. The rebrand was needed to coincide with this new direction, and also to clarify their offer: not complicated tea or weird tea, but better tea – both whole leaf tea bags and loose leaf.
We wanted to express this no-nonsense approach, but also covey their enthusiasm and passion for brewing the perfect cup of tea that quickly became apparent during the familiarisation process. Bold, confident typography is offset by a vibrant palette and playful, unexpected icons to denote the seven flavours. The carefully selected contents were brought to the fore on the back of the pack along with the method for brewing the perfect cuppa.”
June 11, 2013 | 0 Comments
Designed by Estudio Versus | Country: Spain
“As you already know, Sangria is a typical Spanish cocktail, synonymous with social gatherings, celebration and joy. Lolea fulfills the highest expectations of quality and flavor, as well as having a new and shocking design. Lolea is a personal project of some friends who love traditional and artisan Spanish products. Lolea may be of red wine or white wine and it is offered in several presentations and sizes. It is made with high quality wine and natural ingredients. If you like the idea and want to get us in your publication at the web page you will see much more information.”
June 10, 2013 | 23 Comments
Designed by Saint Bernadine Mission Communications Inc. | Country: Canada
“Evil Spirits is a new premium spirits line that is painstakingly crafted to be sinfully enjoyed. St. Bernadine was tasked with package design and a media kit for the launch.
Evil Spirits Vodka is the product of a distilling craft so refined it must have been exchanged for diabolical favours. St. Bernadine extended this brand promise through every detail of the design language. Custom word mark? Evil. Spirit renderings in matte varnish? Evil. Recipe card? Evil. Ouiji board with commemorative cast pewter planchette? Evil. It’s time to succumb to the guilty pleasure of Evil Spirits.”
June 10, 2013 | 1 Comment
Designed by BMF | Country: Australia
“Mailbooks for Good is an innovation in book publishing, which encourages donations of books to The Footpath Library – a charity which provides books for homeless and disadvantaged Australians. The innovation takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need. The dust jacket design is pending patent globally and an international roll-out is planned for the near future. The initiative was created by Creative agency BMF in partnership with Random House Australia.”
June 9, 2013 | 1 Comment
Designed by Luko Designs | Country: United States
“Mova Ice Cream is an English brand ice cream and is now being introduced to the American market. Based in the heart of England’s beautiful Camden District, the business is run and owned by husband and wife team Matthew and Isabel Mova. Mova Ice Cream is full of the finest ingredients skillfully blended into an exciting feast of flavours that are purely indulgent.
In order to captivate the consumer, we brought a quiet purity to the overall design of the packaging yet enlivened it by introducing a whimsical and artistic approach to the Logo/Branding, which was a perfect representation of the bright taste and quality of their products.”
June 8, 2013 | 3 Comments
Designed by Cecilia Hedin | Country: United States
“Rhum Agricole is an exclusive rum that is distilled on the French island of Martinique in the Caribbean Sea. Compared to normal rum, rhum agricole is made out of freshly squeezed sugar cane juice, rather then from molasses.
When creating the new liquor brand, Fourteen Sixtyone, I was inspired by the old ocean fare and vintage maps (read pirates). The island of Martinique has the geographic coordinates 14°40n 61°00w, hence the chosen brand name.”
May 31, 2013 | 0 Comments
Designed by threebrand | Country: United Kingdom
“An extension of the core Ola Dubh range, the product is the first of a new range of craft beers by Harviestoun Brewery where the ale is matured in Highland Park Single Malt whisky casks.
The ale was released on 1 May in limited numbers and confirmed its premium nature by selling out in 48 hours, six weeks before it was packaged. It has captured a discerning consumer, who loves beautifully brewed craft beer, but also appreciates the subtleties offered by the whisky cask maturing process.
threebrand was tasked to create packaging for the beer that reflected the core Ola Dubh brand but signals that although an extension of the core range, it is a different edition.
The ethos of the Highland Park Whisky look and feel were also to be taken into consideration and balanced within the design.”
May 29, 2013 | 2 Comments
Designed by Facing Ltd. | Country: Switzerland
“Dynoptic is a network of opticians in Switzerland, offering a collection of contact lenses and lens care products. Dynoptic’s packaging distinguishes itself through its uniquely simple design and its black background, which clearly sets it apart from the design of its competitors. The coloured numbering system on products enables customers and opticians alike to quickly recognise the products, as every colour represents a specific purpose. A green number indicates “All-in-One” products, a red number denotes products which should be handled with care and a blue number stands for products which can be used to quickly clean contact lenses on the go. The font “CoHeadline” by Dalton Maag was chosen, as it appeals to both sexes with its use of corners and curves. The Dynawell suite of eye care products was designed using the same concept. The colour scheme for Dynawell products, however, is a blue background and white numbers.”
May 28, 2013 | 2 Comments
Designed by Onice Design | Country: Italy
“Bigagnoli Wines is a new wine producer in the Garda Lake area of Northern Italy. The other producers in the area often use classic labels on their bottles. Bigagnoli breaks out this habit and challenges the market norm by creating special edition wines dressed to look like perfume. A geometrical black and white pattern, different on each product enhances the luxury of the wine and embraces the bottle in a precious texture.”