October 29, 2011 | 4 Comments
Designed by Family(and friends) | Country: United Kingdom
Allied Bakeries are seeking to drive awareness of portfolio bread brand Allinson amongst heath conscious UK consumers.
Family (and friends) was appointed in February 2011 after a three-way pitch to give the brand’s packaging increased standout and relevance as part of a wider campaign.
With the classic ‘now taken out’ advertising being the only previous recall, the brand owners felt there was a strong rationale to delve back into Allinson’s genuine history to drive interest today.
October 28, 2011 | 1 Comment
Designed by SAA Design | Country: United Kingdom
“Spooks Ale has been developed as an Autumnal brew which is very different to our other seasonal beers. It is a dark ruby colour with a biscuity palate. The nose is a mix of the malty flavours derived from the mix of ale, brown and crystal malts and the citrus fruity hop aroma you would expect from a beer brewed in the heart of the Kentish hop growing region. As with all of Shepherd Neame ales it has been brewed in their oak mash tuns and fermented out using their own yeast to produce a wonderfully flavoursome beer at 4.7% abv.
SAA were tasked with creating a distinctive packaging solution to help capitalise on the huge demand in sales over the Halloween period. The design concept reflects a marriage between the darker side of Shakespeare and the unique and historical brewing process of Britain’s oldest brewer. A hauntingly good product and design.”
October 28, 2011 | 2 Comments
Designed by Ostecx Créative | Country: Poland
“The first politician you can always count on.
Minister is a private label from Ministry of Brewery beer shop in Poznan, Poland. This new beer arrived on the market in October 2011 in two variants, Minister Pils and Minister Wheat Beer. Ostecx Créative was responsible for packaging design and the development of promotional materials.
Collaboration between Ministry of Brewery and our agency started in Summer 2011. After redesigning the logo and developing the website, we began working on the Minister beer package design. The common goal of the client and our agency was to create a unique, modern label inspired by european brewing culture and tradition.
The bottle labels are based on original drawings from Polish illustrator Kinga Offert-Ploszaj and Bradley Initials font. The two varieties of the beer are distinguished by color.”
October 27, 2011 | 2 Comments
Designed by Pearlfisher | Country: United Kingdom
“Designers at Pearlfisher worked closely with the Cutty Sark Global Brand Team assessing all aspects of the old branding, focusing on the key points of difference: the Clipper, the yellow and the Cutty Sark typestyle.
The original Clipper ship, drawn in 1923 and updated only once in the last 88 years has now been revised. The team took the opportunity to enhance the icon, putting more momentum and dynamism into the Clipper, effectively putting some wind back into the brand sails. It was vital, however, to maintain the brand’s identity which evokes thoughts of ‘adventure’ and ‘excitement’ amongst the global consumer audience.
The bold yellow colour has been brought back onto the larger front label creating a higher degree of visibility. It echoes the classic Cutty imagery of the mid 1960′s and 1970′s. The green glass has been retained but has been premiumised with key brand messages embossed onto the bottle.
The front of the bottle has the call to action, ‘Our actions define who we are’ which will be the rallying cry for the brand going into the next few years. The back is dominated by a compass image surrounded by ‘The Spirit of Adventure’ which is the new core message for the brand. The bottle cap also has this message, as well as Glasgow, Scotland, printed onto it.”
October 27, 2011 | 4 Comments
Designed by Savvy Studio | Country: Mexico
“Villa de Patos is a family owned business founded in 1980 which aims to provide natural, healthy, fine products made with traditional Mexican techniques and the welfare of the environment in mind.
Illustration, handmade products, classic typefaces and photographs taken by the owners at different times, are the graphic elements used for the development of Villa de Patos brand identity.”
October 26, 2011 | 4 Comments
Designed by R Design | Country: United Kingdom
“Our brief was to establish Eyeko as a more premium specialist, sophisticated brand while still retaining pretty London meets quirky Tokyo look.
By creating the Eyeko shield it enabled us to communicate their brand personality consistently across all media. Using unusual colour combinations helped the brand stand out from it competitors.
We also worked together with the Eyeko team to create a shield as a functional tool that can be used to protect the eyelid from smudges when applying mascara.
We have been heavily involved in all aspects of the business designing their brand identity, packaging, tone of voice, corporate identity, point of purchase and their website.”
October 26, 2011 | 4 Comments
Designed by Coley Porter Bell | Country: United Kingdom
“Brand design agency Coley Porter Bell is creating a new identity for Morrisons’ extensive own brand range as part of the retailer’s push to strengthen the brand and increase the share of its own products bought by customers.
The exercise which aims to transform Morrisons’ own label into a coherent own brand is the biggest design brief in the UK this year. It covers 17,000 products and variants and will roll out over the next 18 months.
October 25, 2011 | 8 Comments
Designed by Barbiturik | Country: France
In 2002 Rémy Hernandez had a life altering skateboarding crash which left him a quadriplegic. After a few years of rehabilitation and reflection he decided to stay focused on his passion of skateboarding by starting his own skate brand.
October 24, 2011 | 5 Comments
Designed by Bailey Lauerman | Country: United States
“Assignment: Design a limited edition wine bottle for Empyreal 75, a pet food protein supplement for dogs and cats. Our main target audience was pet food manufacturers who were considering using Empyreal 75. Our secondary audience was pet food enthusiasts. The red wine was distributed at the Pet Food Forum Tradeshow and is also available for limited purchase. From a packaging standpoint, the challenge was to create something memorable that would be immediately recognizable to dog and cat enthusiasts. The turn around time was two weeks.
The Approach: Both the client and team fell in love with the iconic visual metaphors of the pet collars and tags displayed on the bottles and their association to dogs and cats. The “collar and tag” concept was chosen because of its strong stopping power and packaging opportunities. Production and vendor partners included a printer, tag embosser and a pet collar manufacturer. “Alley Cat Red” and “Foxhound Red” were selected as the names for the two red wines. Both names adorned the stainless steel tags that hung from the leather collars.”
October 24, 2011 | 0 Comments
Designed by Dan and Dave Industries | Country: United States
“Hands are an integral part of our craft. Under constant scrutiny, we set out to develop a lotion tailored to our specific needs: Quick absorbing, long lasting moisture that wouldn’t interfere when handling apparatus.
This unique hand lotion from Fulton‘s Apothecary is finessed with organic ingredients such as Jojoba, a natural and light oil that deeply penetrates hands to heal without a greasy finish. Other nourishing ingredients include Shea Butter and Vitamine E oil. Scented with pure coffee oil which contains high amounts of natural anti-oxidants.”