Lovely Package

Curating the very best packaging design

Student Work – Sara Böttiger

August 20, 2010 | 3 Comments

Designed by Sara Böttiger | Country: Sweden

“Redesign of an Italian wine called Salice Salentino. In Sweden it costs approximately 7€, which is fairly cheap. When I did the research I realized that many people don’t always remember the name of the wine. They remember the taste, the design of the label, etc, but not the name. In Sweden you can only buy alcohol in places called ‘Systembolaget’. Systembolaget uses numbers on all of their bottles to identify different wines. Sometimes it easier to remember numbers than names. I wanted to use that in my design and I wanted the design to be simple and clean. The three circles are symbols that ‘Systembolaget’ uses to tell customers how the wines taste, if it’s round, rough, etc. The symbols on the label are diecut.”

Comments

3 Responses to “Student Work – Sara Böttiger”

  1. Robin Lundgren
    August 21st, 2010 @ 10:18 am

    Is it released at Systembolaget yet? If so, I’m getting me a bottle for sure!
    Hopefully it tastes as well as it looks :)

  2. Sara Böttiger
    August 28th, 2010 @ 12:53 pm

    No not yet. I’m working on it:)

  3. mehdi
    January 30th, 2012 @ 4:54 am

    hello
    I do not know English

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