Designed by Landor | Country: United States
“From its origin as the beverage of choice at Colorado miner banquets to its high-quality ingredients, Coors Banquet is the one and only beer that exemplifies the legendary timeless western spirit.
The Banquet Beer celebrates its rich heritage with the limited release of three special edition pint designs, each commemorating an iconic symbol that has made Coors Banquet The Legend Since 1873.”
Designed by Pearlfisher | Country: United Kingdom
Task: Reignite desirability and recreate a fashion accessory beer brand to be seen with.
Scope: Brand identity, graphic design, structural design, flavor extension strategy, trade materials and brand guidelines.
Designed by Slava Fedutik | Country: Russia | Font: Bank Gothic Beautiful pattern-oriented packaging concepts for Miller beer.
Designed by Jamie Prendergast | Country: United States
“This redesign of V8’s V-fusion packaging was part of an assignment for an Advanced Packaging class. The name fusion suggests technology and science, so I redesigned the logo and packaging to convey a more high-tech and modern feel. For the packaging, I used a plus sign as the main element to reflect the positive benefits of the product and the wide variety of fruit and vegetable juices that come in the beverages. The colored gradients on the plus signs correspond to the flavors of the product.”
Designed by Ryan Yoon & Harc Lee | Country: United States
A conceptual package design, which at this time is unaffiliated with Coca Cola, created to drastically reduce the cost of both initial manufacturing and recycling.
“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”
Designed by Amore | Country: Sweden “After launch, Cider immediately took second and forth place on the Swedish cider sales list, and has been top five ever since. Amore has won numerous awards for the design of Cider. With zero other marketing efforts, Cider has sales and distribution in Norway, Italy and Germany.”
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