“To celebrate it’s first anniversary, Taft’s Ale House in the Over-the-Rhine neighborhood of Cincinnati releases Old Wooden Tooth – a limited-edition Russian Imperial Stout that has been aging in bourbon barrels since the ale house opened last year.
Taft’s design shop, 1 Trick Pony, teamed up with the folks at Steinhauser, a family owned custom label printer just across the river in Kentucky that specializes in beer and spirits labels. Each 500mL bottle comes packaged in a custom branded wooden box and features a neck flag and label that are custom printed with 9 colors including a metallic copper ink on a cherry veneer label.”
“People gravitate towards brands that have a unique story to tell, and few have as rich a history as Budweiser. Since 1876, the brand has represented uncompromising quality and relentless ambition, reflected through the craft and care that goes into brewing every beer. Our task was to capture this spirit through design.
Recognising that it was time to align the brand identity with the beer itself, Budweiser partnered with our NYC team to refresh their packaging and visual identity. Starting with an exploration of the brand’s history, we uncovered the depth of Budweiser’s rich iconography. We then sweated the details, working alongside the world’s best to craft each element by hand.
From there, we created two bespoke typefaces to communicate the brand’s principles and a simplified bow tie icon to deliver a more contemporary identity for today’s audience.”
“Black Bird beer is brewed for the consumer tired boring beers created for the mass market. Black Bird is handcrafted by a small group of people in limited quantity which assures that the right care and attention to detail is given to every bottle. The idea was to design a label that displays the handcrafted, delicate work of this beer production along with a classical german label style. The lettering design of the brand was completely handmade to match the handcraft ideal of the product.”
“With the THB cans, we wanted to create a bold, poppy, eye-catching package that referenced both the heritage of the THB name (the Toronto, Hamilton & Buffalo railway line, or THB, active from the late 1800’s – the 1980’s) and the prominent industrial and art deco architecture in our native Hamilton (home to both THB and Poly), while also conveying the enthusiasm and verve of this contemporary craft brewery.”
“Postmark Brewing is a Vancouver, BC born and built craft brewery. Our West Coast lifestyle and love for great quality beers for every occasion lead us to the design, development and brew of our favourite pints. Consistent quality is paramount as we strive to create beers that cater to not only our thirsty palate but to the active lifestyles we enjoy with our friends and colleagues. At Postmark Brewing we are inspired by more than just great tasting sessionable craft beers, we enjoy taking a collaborative approach towards our other passions in life including music, photography, travel, design, events and especially those who are taking risks and making great things happen. It’s All Happening!”
“Label Tech required a promotional label to showcase their premium label printing capabilities and facilitate a partnership with a successful producer in the fast growing ‘craft beer’ market. We worked with award-winning illustrator Steve Doogan to craft an illustration style that evoke a distinctively Irish style. The label has been a huge success winning the top prize at Irish print awards.”
“Robot Food created Vocation’s branding earlier this year. For Christmas 2015 the agency and brewery joined forces to create Naughty & Nice, a limited edition chocolate stout brimming with festive flavour.
Robot Food and Vocation Brewery make a good team. Both share a challenger ethos, which lives and breathes in Vocation’s uncompromisingly delicious craft beers, and in Robot Food’s distinctive brand designs.
Naughty & Nice is a collaborative project. The decadent chocolate stout is smooth and warming, and combines a naughtily high ABV with some seriously festive flavours. Comprising of just 1323 limited edition 750ml bottles, Robot Food developed the idea with head brewer, John and got suck in brewing up the single batch.”
“1 Trick Pony named, branded and designed the packaging for this limited-edition, holiday release from Taft’s Ale House. The chocolate porter was given the name, Liquid Advent, to pay homage to the Ale House’s location in a renovated church in the historic Over-the-Rhine neighborhood of Cincinnati, OH. And what fun is advent without without an Advent Calend— rather, case.”
“The Niagara Oast House Bière de Noël is a limited edition winter warmer and like their other Farm House Ales, it’s brewed and bottle conditioned in a traditional Belgian style.
Continuing on the series of seasonal Farm House Ale packages, we envisioned this jolly Ho Ho H’Oast calling Santa with a more robust and à la mode beard. A beard Noel one might say.”
“Combining a warming back-story, an illustrative packaging style, and organic American Pale Ale – Super Jay is born!
PWW is a strategic design firm based in London and Seattle, and Super Jay is our very own craft beer made from the bottom up. During beer production, the flavour comes first and the brand identity second, and this is what differentiates Super Jay from other craft beers. Super Jay’s brand identity firstly combines character and individuality, with the beer itself following on to match.
The creation of Super Jay is the result of two back-stories merged together. Beginning with the ‘Jay’ part came from PWW’s Graphic Designer Mark Johnson, growing up near Lake District and surrounded by Jaybirds, this became his focal drawing point and inspiration for Super Jay’s graphic design.
Directly linking to the history of beer, Jaybirds colonised Asia, Europe and Africa, to then eventually migrate to North America, which is close to PWW with our second studio based in Seattle. Consequently, beer made the same transition between multiple continents, growing in Europe, to then eventually end up in North America within the leading craft beer movement.
The ‘Super’ part comes from PWW’s final beer in the craft series, which will be marketed and available to buy. The recipe will be for a strong shandy, with a memorable flavour.”
