Belgium - Lovely Package

Gillemore

July 20, 2015 by Lovely Package

“Louis Gillemon, a 19 years young entrepreneur asked us to develop a new brand of ‘Premium Gin’. Despite his young age, he has already accumulated lots of knowledge. With passion and a nose for business he created his ‘magical’ gin. We developed with Louis for Gillemore a visual concept with a content, mixing design, premium gin and lots of brand experience. Hertog Jan, a 3 Michelin star restaurant in Bruges serves this new premium gin in their own magical way.”

Wivina

May 26, 2015 by Lovely Package

“This was a limited edition blonde triple beer that was brewed and bottled to celebrate the move of Famous (ad agency) in to their new offices in the former Wivina monastery.These bottles was sent to their clients, originally there would be signature glass made for the beer, but unfortunately the costs were to high.

The clients received the bottles with following copy:

In the 12th century, close to a spring in the west of Brussels, the holy Wivina founded an abbey which was named after her. Several hundred years later Famous moved in this blessed place and celebrated that memorable event with this specially brewed abbey beer. Wivina is a blonde tripel beer based on 100% natural ingredients: water, malt, spices, hops and yeast. The result is an unpasteurized and unfiltered natural beer with fermentation in the bottle.”

Sexy Food

September 9, 2014 by Lovely Package

“Sexyfood doesn’t just sell insects, it sells unique experiences.

The concept itself is very simple: why don’t you surprise your friends with something different, like an insect-tasting session? Sexyfood provides all the ingredients for an unforgettable evening. The appearance of the products – the logo, style and packaging – all help to create a special experience. The luxurious packaging has a definite air of mystery. There are 28 different product packs altogether, each pack identified with a number and each sauce with a pattern.”

Schweppes 230th Anniversary

September 7, 2014 by Lovely Package

Concept work from Liege based French Toast celebrating Schweppes 230th anniversary.

“Schweppes celebrated their 230th anniversary. We designed three bottles & cans, as limited edition. For each taste, we tried to convert the flavor into colors & graphic element, using a geometrical pattern system.”

Generous

February 8, 2013 by Lovely Package

Designed by Bowling | Illustration: Jens Claessens | Country: Belgium “The idea was to create a family and to give each flavour a matching personality.”

Maison Dandoy

October 9, 2012 by Lovely Package

“With values rooted in the past but a business plan oriented toward the future, Dandoy asked Base Design in 2011 to modernize and rethink its visual identity, packaging range and website. The main questions to solve were “How do you transform a small-scale, local family business into a global family brand, without losing the image of local craftsmanship and true tradition?” and “How to reach a broader audience?”.

To tackle these questions, Base Design started with interviews in the field to gauge the context. This was followed by an analysis of Dandoy’s assets, opportunities and brand experience, a benchmark study, ideas for improvement and a workshop with the client. All this resulted in about ten design-strategy recommendations followed by a graphic design phase.”

Cuberdons Léopold

June 10, 2012 by Lovely Package

“Cuberdons are traditional Belgian sweet born in the 19th century. Cuberdons Léopold is a yound and modern brand of cuberdons that wants to modernize the product but also keep the vintage image by using graphical elements such as purple stripes that remains the beach huts of the Belgian seaside. The drawing face is reproduction of the face of King Léopold 1st, first king of Belgium, who has marked the independance of the Kingdom of Belgium in 1831, a period when cuberdon has been invented. The box contains 21 cuberdons, a reference to 21st July (Belgian National Day).”

Lion à plume

December 29, 2011 by Lovely Package

Lion à plume is the unusual name of a belgian brewery created in 2009 by a young passionate man, Julien Gascard. The latter does not hesitate to think outside the box and upset traditions in order to craft new possibilities for the simple, yet complex product of beer.

The packaging is modern, innovative and consistent with the product. Through a creative use of typography and short explanations, the origin and taste of the beers are underlined. A bright, fresh style for the “Carioca”, a festive and refreshing beer with a citrus tang. Summer colors and pictures of manual labor for the “Metisse”, used to refresh farm workers during the harvest season. A dark and constructivist style for the “Potiche”, a modern version of the traditional stout brewed for Empress Catherine II of Russia’s court.

Student Work – Mathilde Solanet

December 9, 2011November 28, 2011 by Lovely Package

“This is my Final Major Project. Each students had to choose their subject and I chose a dog grooming. I did the whole identity of the brand. The logo is a dog with a pair of scissors instead of the eyes and the doggie bow in its hair. The pattern and the colors I used helps to provide a consistent and an unified look in the Doggie Dazzle brand.”

Barú

April 19, 2011 by Lovely Package

“Dark and pure, rich and honest, funny and crazy … as long as it says Barú on the outside, you know you’re in for a delicious treat. Drawing inspiration from Barú’s finest fluffy, swirly and nutty chocolates and sipping from their sensational chai tea, Creneau International designed a range of packaging that put the funk back in the chocolate and the glee back in the tea.

The best chocolates are little bites of happiness and the designers wanted the packaging to show just that. Adorned with retro colours and patterns, central to each wrapping is the signature element of the brown rectangular bar with the round Barú logo in it. The packaging features an array of typefaces reflecting the crazy playfulness and wonderful taste sensations.”