brainCELLS - Lovely Package

Snake + Herring

October 22, 2011 by Lovely Package

Designed brainCELLS | Country: Australia

“When Snake (Winemaker) and Herring (Wine Purveyor) approached braincells to launch their new wine project in early 2011, they wanted to do something different. Armed with a clear mission statement, they set out to create a wine package that would stand out from the crowd.

The label captures Snake and Herring flying in a grape balloon across the West Australian landscape searching for wines of exceptional quality. The full bleed illustration is highly detailed with a storybook quality to the finish. The top tier wine label is more refined, focusing on the balloon itself. The label is embellished with coloured foil, hi-build varnish and two detailed silk screens.”

The Handshake

February 17, 2011 by Lovely Package

Designed brainCELLS | Country: Australia

“In 2010 brianCELLS designed a new series of wine labels for a well respected West Australian Liquor merchant, Liquor Barons.

As the label describes, ‘The handshake is an in-house program of the Liquor Barons Co-operative. We seek out quality wine from renowned vineyards and submit for judgement to our distinguished panel. Culling many that don’t make the grade, we only bottle what is agreed to be exceptional value for money. We hope you enjoy our ongoing selections.’

The handshake concept is re-enforced through the use of a minimal typographic front label that wraps around the bottle to reveal two hands about to shake with each other. Thus, rewarding customers who pick up the bottle off the shelf.”

Graci

January 5, 2011 by Lovely Package

“Harvey River Bridge Estate approached brainCELLS in early 2010 to work on a new premium cider range called Graci. Harvey Fresh are well known for their quality fruit so a range of cider with apple, pear and grape varieties seemed like a wise investment. The packaging of the cider reflects the tradition and heritage of the Harvey orchards that have been operating for many decades in Western Australia. The traditional look was achieved with a scraperboard illustration and a visual palette of dusty colours and vintage typefaces. The result is a cider package that will attract both experienced and in-experienced cider drinkers over the summer months. Graci is now available in liquor outlets across Australia.”

Killerby Merchant Trader

August 25, 2010 by Lovely Package

Designed by brainCELLS | Country: Australia “The Killerby family were the owners of a general store in the Margaret River region in the 1970s. It was around this time that the area became populated with boutique wineries. The general store was this inspiration for this traditional wine label, with its scraperboard illustration and structured typographic … Read more

Little Creatures Pipsqueak

August 20, 2010 by Lovely Package

Designed by brainCELLS | Country: Australia “As one of Australia’s must successful craft breweries, Little Creatures need to keep their packaging fresh. BrainCELLS redesigned the packaging for the boutique cider, Pipsqeak in early 2010. The Pipsqueak weightlifter has made way for a vintage pushbike and apple tree. The re-vitalised packaging is brighter and bolder increasing … Read more

Scarlet Ridge

June 7, 2009June 4, 2009 by Lovely Package

Designed by brainCELLS | Country: Australia | Fonts used: Courier, FF Trixie, Adobe Garmond, FF Dot Matrix, Miss Robertson “If Scarlet Ridge wasn’t a place, but a woman, what sort of woman would she be? Would she be a pin-up girl, a journalist, a seductress, a murderer? The Scarlet Ridge wine label from Western Australia’s … Read more

Core Cider

June 1, 2009May 30, 2009 by Lovely Package

Designed by brainCELLS | Country: Australia | Fonts: Avenir, FF DIN, Mr Dafoe “Core Cider is the latest product from the High Vale orchard in the foothills surround Perth, Western Australia. Core Cider contains no artificial colours or flavours and is made from organic apples grown on the High Vale farm. The pure nature of … Read more

Core Preserves

February 10, 2010January 15, 2009 by Lovely Package

Thanks to Brett at brainCELLS for sending this in.