JZM MC2U

JZM MC2U

Designed by Gidea Group | Country: Taiwan “As the leader of Taiwan’s traditional cake industry, JZM has be worldwide known for its pineapple cakes packaged in this little golden  box for a long time. On this  seasonal packaging design, we implemented  the classical golden pineapple cake package with the joyful Christmas design, also bringing out a … Read more

TK Food Pineapple Pastry

TK Food Pineapple Pastry

TK Food Pineapple Pastry

Designed by Victor Branding Lab | Country: Taiwan

“TK Food’s pineapple pastry uses TN17 pineapples, which are sweet and fragrant. This series adopts the appearance of pineapple as packing design, which represents “a whole pineapple a fresh present.” Besides emphasizing the real pineapple stuffing, the unique packing design is totally different from the general ones and becomes a best choice as a gift.”

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Student Work – Allison Braunstein

Student Work - Allison Braunstein

Student Work - Allison Braunstein

Designed by Allison Braunstein | Country: United States

“The project was to brand a line of baked goods that would be sold in specialty stores. Barish Bakers is a line of baked goods inspired by my great grandmother Anne Barish. Her legendary recipes were a hit with everyone. The design was inspired by Marthas Vineyard, where she spent every summer. The packaging was also inspired by Victorian illustrations.”

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Nanatsukahara Butter Cake

Nanatsukahara Butter Cake

Nanatsukahara Butter Cake

Designed by T-Square Design Associates | Country: Japan

“This cake uses special butter from Nanatsukahara farm, Hiroshima Prefecture. We wanted to use the package as a vehicle to communicate where the cake was made and coming from, enjoying the scenery of the farm and of course, the butter cake too.”

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Crabtree & Evelyn

Crabtree & Evelyn

Crabtree & Evelyn

Designed by Smith & Milton | Country: United Kingdom

“This month sees the relaunch of Crabtree & Evelyn’s fine food range under a new packaging livery by Smith & Milton.

In response to a challenging brief to inject life and character back into the brand, Smith & Milton delved deep into the Crabtree & Evelyn archives and found generations of beautiful hand-drawn illustrations, reworking them into an opulent wrapping to deliver stunning, and highly effective results.

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